We know the presidential elections are an opportunity for strategic changes in the running of a state. The time for promises for some, requests for others. Lobbies and presidential could be the theme of an upcoming issue of the issue "Com'en policy" on CPAC for which I was asked my opinion. As is often the case when working on a particular theme, the brain is activated, it is not stopped otherwise, it automatically mark a bit like a computer working in the background , elements on one of the themes of awakening. It was not necessary to go far to find food to my point.
The content of the advertising pages of the edition of the newspaper Le Monde on Wednesday, March 14, 2012 was an example.
In this edition of the newspaper of record, not less than four advertisements for various organizations.
Here are the illustrations.
The first for the National Network of Departmental Destination.
This organization brings together tourism organizations departmental wishes, depending on their context, show that tourism is a local and national issue for the country. After a reminder about the importance of this sector in the economy, 85 million foreign customers, 1.8 million jobs, 6.6% of GDP. ... The organization calls for the establishment of a Supreme Council Terrtitoires of the restoration of a Ministry of Tourism ...
Thus, tax-funded agencies, those levied by county councils used to fund in part of efforts to persuade the state to hear their demands.
The third comes from SIRTI, the union of independent radio stations requesting that digital terrestrial radio is not reserved only for big media and denounces the future potential monopoly.
The fourth comes from Doctors of the World about the French health care system with a provocative question "The best health care system in the world?" And answer: "¼ of people who come to us are being treated too late" and a statement "there are policies that make them sick." We applaud the pun.
Why so much pressure and mobilization for these organizations?
Several reasons for this.
- The context of the presidential election in France, where we consider the future president as a providential man, able to separate a sea in two, solving the world's problems and incidentally those of the French.
- A competition increasingly exacerbated among interest groups. In lean times, it is clear that decisions, including tax and public priorities will be taken. Some will be at the expense of industries that by offensive or defensive actions seek to show their existence.
- Finally, because behind the presidential election looming parliamentary elections. Members to be elected in June are those who vote the laws, amendments, put in front of the stage some thematic rather than others in the context of highly charged parliamentary year where all the legislation does not have the time to be considered. The stakes are high for these pressure groups.
ROI: Return on Investment or ROI. What good is spending money in advertising?
According to the daily rate , the one on page 5, for tourism, cost, price list, 2011, 138,000 euros.
When this sum is invested, necessarily impact is expected.
The first may be that of changing the attitudes of candidates against him. It may also have an internal target, within the issuing organization, by showing financial partners or members of the reality of his actions.
The campaigns also sought public opinion by the audience of the world, to raise awareness with regard to these issues, here tourism, animals, RNT, and exclusion from health care, which are not the dominant themes of the election campaigns.
The future will tell if the investment of these lobbies have been effective.
NB. It is interesting to note that one of the leaders of the World Water Forum lambasted the lack of candidates for this event to be held in Marseille this week and also lament the lack of water theme in the campaign .
In parallel, the meeting of the French Association of Private Companies ( AFEP) invited François Hollande, Nicolas Sarkozy and Bayrou to speak to the big bosses on the axes of their economic program on Tuesday in Paris.