Presidential. Lobbies are advertised

We know the presidential elections are an opportunity for strategic changes in the running of a state. The time for promises for some, requests for others. Lobbies and presidential could be the theme of an upcoming broadcast of the show "Com'en policy" on CPAC for which I was asked my opinion. As is often the case when working on a particular theme, the brain turns on, it is not at a standstill if not, it automatically mark a bit like a computer working in the background , elements on one of the themes of awakening. It was not necessary to go far to find food to my point.

The content of advertising pages of the edition of the newspaper Le Monde on Wednesday, March 14, 2012 was the example.

In this edition of the newspaper of record, not less than four advertisements for various organizations.

Here are the illustrations.

The first for the National Network of Departmental Destination.

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This organization brings together tourism organizations departmental wishes, depending on their context, show that tourism is a local and national issue for the country. After a reminder about the importance of this sector in the economy, 85 million foreign visitors, 1.8 million jobs, 6.6% of GDP. ... The organization calls for the establishment of a Supreme Council Terrtitoires of the restoration of a Ministry of Tourism ...

Thus, tax-funded agencies, those levied by county councils used to fund in part of efforts to persuade the state to hear their demands.


The second belongs to the animal cause for great national march for animals held in Nimes, mecca of bullfighting , which is likely no coincidence, March 24 "to 14 hours in front of the station."

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The third comes from SIRTI, the union of independent radio stations requesting that digital terrestrial radio is not reserved only for big media and denounces the future potential monopoly.

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The fourth comes from Doctors of the World about the French health care system with a provocative question "The best health care system in the world?" And a response: "¼ of people who come to us are being treated too late" and a statement "there are policies that make them sick." We applaud the pun.

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Why so much pressure and mobilization to these organizations?

Several reasons for this.

- The context of the presidential election in France, where we consider the future president as a providential man, able to split into two sea, solving the world's problems and incidentally those of French.

- A competition increasingly exacerbated among interest groups. In lean times, it is clear that decisions, including tax and public priorities, will be taken. Some will be at the expense of industries that by offensive or defensive actions seek to show their existence.

- Finally, because behind the presidential election looming parliamentary elections. MPs to be elected in June are those who vote the laws, amendments, put in front of the stage some thematic rather than others in the context of parliamentary very busy year where all the legislation does not have the time considering. The stakes are high for these pressure groups.


What ROI?


ROI: Return on Investment or ROI. What good is spending money in advertising?

According to the daily rate , the one on page 5, for tourism, cost, price catalog 2011, 138.000 euros.

When you invest that kind of money, obviously the benefits expected.

The first may be the one to change the attitude of the candidates to him. It may also have an internal target, within the issuing organization, by showing financial partners or members, of the reality of his actions.

The campaigns also sought public opinion, here the hearing of the world, to raise awareness regarding these issues, here tourism, animals, RNT, and exclusion from health care, which are the dominant themes of this election campaign.

Time will tell if the investment of these lobbies will have been effective.


Mikaël Cabon

NB. It is interesting to note that one of the leaders of the World Water Forum lambasted the lack of candidates for this event to be held in Marseille this week and also lament the lack of water theme in the campaign .

Meanwhile, the Assembly of the French Association of Private Companies ( AFEP) invited François Hollande, Nicolas Sarkozy and François Bayrou to speak to the big bosses on the axes of their economic program on Tuesday in Paris.

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