The presidential elections we know are an opportunity to strategic changes in the way of a state. Promises for some time, requests for others. The lobbies and the presidential could be the theme of an upcoming issue of the show "political Com'en" on CPAC for which I was asked my opinion. As is often the case when working on a particular theme, the brain turns on, it is not stopped if not, it automatically locates a bit like a computer works in the background , elements on one of awakening themes. It was not necessary to go far to find food to my point.
The content of the advertising pages of the edition of the newspaper Le Monde on Wednesday, March 14, 2012 was the example.
In this edition of the newspaper of reference, no less than four advertisements for different organizations.
Here are illustrations.
The first for the National Network of Departmental Destination.
This organization brings together tourist organizations departmental want, depending on their context, show that tourism is a local and national issue for the country. After recalling the importance of this sector in the economy, 85 million foreign customers, 1.8 million jobs, 6.6% of GDP .... The organization calls for the establishment of a High Council Terrtitoires of the restoration of the Ministry of Tourism ...
Thus, organizations funded by taxes, those raised by the General Councils used to finance in part of efforts to convince the state to hear their demands.
The third comes from SIRTI, the union of independent radio stations requesting that terrestrial digital radio is not reserved only for large media groups and denounces the future potential monopoly.
Finally, the fourth World Doctors After about the French health system with a provocative question "the best health care system in the world?" And answered: "¼ of people who consult us seek treatment too late" and a statement "there are policies that make it sick." We applaud the pun.
Why so much pressure and mobilization for these organizations?
Several reasons for this.
- The context of the presidential election in France, where we consider the future president as a providential man, able to separate a two-Sea, solve the problems of the world and secondarily those of the French.
- A competition increasingly exacerbated among interest groups. In lean times, it is obvious that decisions, including fiscal and public priorities, will be taken. Some will be at the expense of sectors that for offensive or defensive actions seek to show their existence.
- Finally, because behind the presidential election looming parliamentary elections. Members who will be elected in June are those who vote on laws, amendments, put in front of the stage certain themes over others in the context of highly charged parliamentary year where all possible laws do not have time to be considered. The stakes are high for these pressure groups.
ROI: Return on Investment or ROI. What good is spending money in advertising?
According to the daily rates , the one on page 5, for tourism, cost, price catalog 2011, 138.000 euros.
When you invest that kind of money, we necessarily expected benefits.
The first may be the one to change the attitude of the candidates to her. It may also have an internal target within the issuing organization, pointing to funders and partner members of the reality of his actions.
The campaigns also sought public opinion, by the hearing of the world, to raise awareness with regard to these issues, here tourism, animals, RNT, and exclusion from the world of health, which are the dominant themes of this election campaigns.
Time will tell whether the investment of these lobbies have been effective.
NB. It is interesting to note that one of the leaders of the World Water Forum castigated the lack of candidates for this event to be held in Marseille this week and also deplored the absence of the theme of water in the countryside .
In parallel, the meeting of the French Association of Private Companies ( AFEP) invited Hollande, Francois Bayrou and Nicolas Sarkozy to speak to the big bosses on the axes of their economic program on Tuesday in Paris.