Pro and anti tobacco lobby. Here I will smokes

Tobacco and health do not mix. This powerful economic sector provider of tax revenue for states is in turmoil over the development of health policies in Western countries. Hygienism say some, others say caution. Between pro-and anti-tobacco , war is not the fire but it does not happen blow smoke ring either.

Tobacco and domestic fires

In his book, Lobbying and Health, published by Pascal Editons in collaboration with the French Mutuality, Roger Lenglet recalls the responsibility of smoking in home fires. The author cites a study by McGuire, Cigarettes and Fire Death, which shows that between 2,000 and 24,000 deaths occurred in the U.S. in the 70s and 80s. "These tragedies are caused by improperly extinguished cigarette butts, explosions of gas clouds coming in contact with cigarette burns, explosions of gasoline vapor or solvent nail when pressing a lighter ... Not to mention smokers, many who fall asleep with their lighted cigarette or forget it on a table. " Faced with this information, the U.S. tobacco lobby tries to avoid the spread of new and even plans to launch a campaign to promote the vigilance of smoking on smoking-related fires in the idea of ​​honoring results reducing deaths. Before turning back to the pressure of public opinion. And remember that "In France, the issue is raised by anyone."

Since the introduction of highly restrictive laws on this issue, deaths from domestic fires associated with cigarettes are now the order of 700 to 900 per year according to USA Today in an article dating back to 200 6. The idea of tobacco has long been to question the epidemiological studies on the dangers of smoking by launching their own, to obfuscate or by focusing on promotion. Series Mad Men, which won a big success across the Atlantic tells the story of an advertising agency that boasts, including the benefits to smoke. The scenes take place in the 50s.

0 Lobby pro et anti tabac. Par ici que je t’enfume

Like all products on the shelves, tobacco use marketing mix (4 P) playing on price, distribution, product and promotion. On this last point, we see the graph below the link between cigarette sales and promotion. Can be seen more clearly in from this link .

Publicite et vente 300x204 Lobby pro et anti tabac. Par ici que je t’enfume

To delay the application of restrictive laws, many parliamentarians are engaged in this fight seems he lost in advance. Edouard Courtia the part of this group with Thierry Mariani and André Santini. The UMP Oise has proposed in March 2006 a law "to struggle to reconcile against the passive smoking and maintenance an local economy . "

This is not all. As stressed by the Internet user, "To influence policy," British American Tobacco "was made available to members of the lodges to international courts of Roland Garros last spring, as well as tickets to attend the World football in Germany. The group also organized with the Parliamentary Club amateur tan, dinner in the halls of the Senate President, a few days before the presentation of the report of the parliamentary commission on the smoking ban. The President of the Confederation of tobacconists also organizes regular breakfasts with elected officials. "

It sometimes works. In October 2009, the Parliament adopted the increase in the price of tobacco at 6% against 10% who were offered. Which resulted in the ire of Marisol Touraine, a PS member. As noted by the newspaper Les Echos , the increase in tobacco prices was not accompanied by an equivalent increase in excise duties, taxes levied on tobacco sales.
Shortfall for the state, "between 66 and 90 million euros" per year, according to Yves Bur , champion of the anti-tobacco and anti UMP.

The objective of the tobacco companies in Western countries is to play the card of the freedom to smoke. Smoking would be a fundamental right alongside assert his opinion, assemble, move ... They were assisted in this regard by the campaign tobacconists on the occasion of the 2008 law to ban smoking in -tobacco bars, restaurants, nightclubs and other public places. This law is the logical continuation of the Veil Act 1976 and the Evin law of 2001 on tobacco advertising. Mobilizing social body associated with its interests, the tobacco industry opts demagoguery not without success since the petition set up at the time had received more than one million signatures. It has the world tobacco appear as the herald of freedom and tobacconists to recover some additional allocations from the government to make ends meet. If tobacconists are therefore "resistant", I let you imagine the qualifier then befits tobacco. Especially as other initiatives come-carrer against the anti-smoking efforts. Like this cafe which is awarded to just smoking a spirit of contradiction (he was one of the first café to ban smoking in his bar in 2000, and one of those who had authorized its customers to smoke after the 2008 Act) or the news that comes to us from Australia or the United States where we learn that it is now forbidden to smoke in some entire villages in his apartment , on the balcony or in his car when children are being transported.

Towards the Third World

Now, tobacco companies address the emerging markets with the knife in his teeth. Africa, China ... become the new El Dorado of tobacco with commercial strategies based on street marketing, distributing free cigarettes to schools, promote smoking by highlighting cultural icons to be smoking ... The video below below testifies.

0 Lobby pro et anti tabac. Par ici que je t’enfume

And during that time in the anti-tobacco ...

On the other side of the chessboard lobbying tobacco, there is a body of scientific and political wanting to change the behavior of French in respect of this product particularly addictive. Yves Bur, we said in the Assembly but also Gérard Dubois , president of the Alliance on Tobacco and author of the book: "Curtain of smoke: the secret methods of the tobacco industry."

In the introduction to his book, Gerard Dubois tells the story of "Jeffrey Wigand. "In April 1994, Jeffrey Wigand receives anonymous phone calls:" Do not kidding with tobacco "" You have three children, think of them. Drops or they suffer. "Jeffrey Wigand is a former vice president of research and development of the U.S. cigarette manufacturer Brown & Williamson. In contact with a journalist, he plans to reveal what he knows about the manufacture of cigarettes. Since living in terror, he constantly keeps a gun in his car and escort children to their school. One morning, he discovered a bullet in his letter-box. "

Jeffrey Wigand has inspired a movie starring Al Pacino and Russell Crowe, The Insider, which gave Revelations in France.

http://www.dailymotion.com/video/x98mtm

Thanks for smoking in one also finds the same theme from the perspective of this time lobbyist.

0 Lobby pro et anti tabac. Par ici que je t’enfume

Sometimes, however, the anti-tobacco go a little further in the exploitation of figures related to smoking as recalled by Professor Robert Molimard, tobaccologist in this interview.

Or use methods that do not denature in pro-tobacco as specified this section of the Canada Site ledevoir.com.

It has thus been read (current 2006-2007 and then more recently in late 2009-early 2010 canvas) that one of the advertisements INPES tobacco would have been censored due to the action of tobacco companies. The campaign Toxic Corp, with its excellent moreover ironic theme "replacement smoker," we translate by smoking alternative to meet the constraints of the Toubon's law, the law of forgiveness Toubon, was launched in 2006.

Elsewhere in Europe , other campaigns also mark the spirits. actually hiding behind this rumor a marketing campaign veered to ensure the promotion of the campaign.

0 Lobby pro et anti tabac. Par ici que je t’enfume

These techniques can serve the tobacco front. Since the announcement of the "censorship" of photos showing smokers smoking. Thus, recently, several promotional posters for films and exhibitions. Serge Gainsbourg , Jacques Chirac or Coco Chanel and Jacques Tati have seen removed the cigarette they were at the mouth for the sake of the cause.

Gainsbourg.jpg 220x300 Lobby pro et anti tabac. Par ici que je t’enfume

The attitude vis-à-vis tobacco is very different from that which prevails for alcohol.

This attitude towards communication can sustainably serve the action of anti-tobacco. This complies as known since René Magritte that the perception of reality is more important than reality itself.

Mikaël Cabon magritte 300x204 Lobby pro et anti tabac. Par ici que je t’enfume

NB. Attention, this article is not royalty free. I willingly accept that its content is taken provided me ask first: mcabon@gmail.com

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Comments

  1. Patrick Duchemin said:

    Your analysis falls into the trap of pseudo-objectivity, which is to give equal weight to both a pseudo-controversial parts (a cross in which many journalists fall easily, usually through intellectual laziness). There is a pro-tobacco lobby, of course, well known, natural emanation of multinational companies (in fact, the nicotine cartel) facing such a lobby, so it may not be facing a "lobby anti- tobacco "under the principle that reducing a football team that can not be faced another football team.

    The public health specialists who fight against AIDS are not, themselves, described as the "anti-AIDS lobby," they do not preclude the AIDS industry, whose activities promote the transmission of HIV. In Africa, people involved in the fight against malaria are not designated as "anti-malaria lobby" to oppose the action of mosquitoes endangers no economic power.

    By cons, while public health specialist who is dedicated to fight against the leading cause of premature death in the world, smoking (5.4 million deaths per year, one death every six seconds - just after hunger) can only be part of the "tobacco lobby". His efforts are suspect, since threaten the profitability of an industry, that of tobacco. Motivation of public health - which was no trouble to give the specialist engaged in the fight against AIDS and against malaria - becomes secondary when it does not constitute a facade behind which hide some secret motivation - the plot pharmaceutical industry conspiracy "hygienist", etc..

    This is the sad reality of the trap that the words and phrases that circulate in the collective consciousness tends us. Collective consciousness that is largely fueled and even manipulated by the tobacco industry and public relations agencies, with, can be seen, a diabolical efficiency. The episode of "censorship" subway posters (Tati, Coco Chanel, Gainsbourg, etc..) Is a recent manifestation of this manipulation, and we have seen how easily see complacency, the media, and to this blog served amplifier this, uncritically compared to its real motives and never ask the question of who "benefits from the crime."

  2. Anonymous said:

    Good morning. This is not because a "crime" benefit an industry that is the culprit. It would go fast. To say we need evidence. When I do not, I do not say. But perhaps you can point me to some sources that would see more clearly on the issue of censorship posters in the subway for example.
    By assuming the theme of freedom, with the tacit complicity of tobacconists (which are key mediators in terms of public health since they sell tobacco and alcohol) and made a part of the media, the Tobacco was able to resume the game in hand. This is what I want to explain in this article. Today we speak of the "right to smoke" as a fundamental right. Appearing as draconian I said appearing, anti-smoking close to a large part of the population that reacts epidermal when trying to delete what she considers freedom.

    In this article, instead devoted to tobacco lobbies is far more important than the dedicated anti-smoking part. It is far, it seems to me the techniques used by tobacco companies to influence legislation. This is not however a reason not to point the finger at anti-smoking drift in communication that can only be detrimental to the cause. Especially as its relationship with the pharmaceutical industry, which sees a market for nicotine substitutes, are narrow.

    Regarding your comment about AIDS, it seems to me that in this matter we are on a different level. Just as we do not speak of the cyclone lobby, you can not actually talk about the lobby pro-AIDS. But the public, concerned states have implemented strategies to influence back on the center stage this health issue. This, in a limited budgetary context competes with other priorities that must be prioritized. He who does nothing, does not act, not a form of mercy hope the international community can only fall into oblivion. It may seem hopeless, but it is. So when states like South Africa or Brazil wishes mount production lines for generic AIDS treatment that affects a significant portion of their populations drugs, they run counter to international regulations, and must justify to other countries it goes right and so on. So an anti lobby is not necessarily generated by a pro lobby. It depends on the circumstances. What is certain is that in public health, the competition is fierce. Not everything can be a priority in terms of public opinion and the final consumer what the citizen's ability to receive messages is limited, which may lead to an escalation from those who seek to influence, be it for his own good.
    MC

  3. Patrick Duchemin said:

    In fact, for me there is a fundamental difference between those motivated by a sense of public and general interest - which is usually the case of public health specialists involved in the fight against smoking, at least the ones I know reputation - and those that are driven by special interests, particularly the commercial interests of multinational tobacco companies (and also of alcohol, food, etc..). According to Wikipedia, the term lobby has "essentially pejorative connotation, lobbies are seen as defending individuals or corporate interests at the expense of the public interest." Of course, Wikipedia states that, however, "the influence of a lobby is not necessarily operates against the will of policy makers or the general interest." Even if your article uses the term "anti-tobacco lobby" without pejorative intent, this is not necessarily the way the term is understood by your readers. The negative connotation attached to the term sticks to the skin, and it is difficult to get rid of. In addition, "anti-tobacco" the term has a negative character (anti-...) which reinforces the pejorative connotation of the term "lobbying" whom he is attached.

    On the other hand, the designation selected in the title of the article, "pro and anti tobacco lobby" is a position that plaçe deceptively pro tobacco lobby and public health on the same plane. If this is not your intention, alosr the title does not fit the article and gives character to the gearbox - and seductive - a pseudo-objectivity, that the reference back-to-back, that type of debate "5 minutes to the Jews, 5 minutes to Hitler." The article, more nuanced, deserved better.

    Regarding the setup of "censorship", all the indicators are there to see a maneuver of the tobacco industry, for advertising and public relations agencies interposed. Evin law is in force since 1991. For 18 years, calm (except for a cigarette Sartre foolishly erased on a poster of the BNF there five years). And then, wham, in 2009, in a period of a few months, several similar cases of "censorship" as if by magic burst, swell and make a "controversy" in which areas of prevention are immediately singled out and saddled with qualifiers such as "Stalinist" and "sanitary". Curiously, the press has not identified any of these "censorship" is the result of requests from the public health community. The "censorship" are actually advertising themselves, who suddenly have decided to adopt a very strict interpretation of the Evin law, without anyone requires, and to the great surprise of Moreover, Claude Evin himself, who found "ridiculous" that overzealous.

    The "censorship" Tati, Gainsbourg and Coco Chanel in the subway were all decided by Metrobus, the advertising agency Parisian public transport. One would also find it difficult to conceive of a representative of public health and the fight against smoking requires the censorship pipe Monsieur Hulot, by using a yellow star *** *** !

    If one seeks to who benefits, there is no photo. Metrobus is a subsidiary of Publicis Groupe. Publicis is particularly agency Leo Burnett, Philip Morris says that over 50 years the lucrative advertising account Marboro brand. The enemy of Publicis is the Evin Law and tobacco associations responsible for enforcing. Publicis, the operation "censorship" can do two things at once: it is both a campaign of public vilification of these associations, while attacking the Evin law. Note that after each episode of "censorship" operation, voices were raised in a systematic way to ask for a "softening" of the Evin law (starting with the spokesman of the ARPP, lobby advertising French) - we know that in the mouth advertising, including those working for the tobacco industry (and alcohol), "easing" is simply a euphemism for "dismantling".

    Another index that reflects a perfectly orchestrated in order to "manufacture" controversy campaign press release of 16 April 2009 Metrobus starts with "Following the controversy raised by the application of Metrobus hide pipe Jacques Tati the poster advertising the French Cinémathèque, ... "In fact, when this statement seems, it can not be any controversy. Articles reporting on the "censorship" seem the same day, and the controversy will take shape in the next few days. To have planned even before it starts, it is necessary that Metrobus course con shot. To say that the controversy was "manufactured" by the advertising agency, there is only a small step, it is not too risky to cross, knowing that, as a group Publicis is a child to make such a manipulation of public opinion game.

    These few indications are very basic and the issue deserves further analysis, which is, I think, very revealing about how the tobacco multinationals (such as alcohol and food) go about undermine public health efforts, weaken the law and denigrate prevention specialists. Their actions produce effects that persist in the minds of even the most critical and better protected against such an intrusion (I'm not myself fully immunized against these effects). Your article, which goes against the meaning of these manipulations, also door, reluctantly, some traces, I am allowed to raise.

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  7. tobacco pro says:

    I love, always the same old story.
    pro-tobacco and smoking are killers, unconscious.
    I read that the pro-smoking lobby can not have anti-tobacco lobby in front, making the amalgam with AIDS or malaria.
    I recall for information that tobacco is not a disease but a product.
    I also remember that this product is worth more than 14 billion euros per year to the state (the third largest after tax alcohol and gasoline).

    then stop typing on tobacco.
    while we stygmatise smoking, obesity and these deadly risks represent more dangerous than cigarettes.
    indeed a child of 10 years suffering from obesity as a risk of dying from a heart problem that a smoker smoking 10 cigarettes a day throughout his life (taking into account a lifetime of smoking 50years)

    Today's anti-tobacco are hypocrites.
    why not just ban smoking, and a parallel market to flourish, dropping 40,000 retail tobacconists, small traders who live here, drop a 20aine large multinational companies each with more than 100,000 employees worldwide and void the state 15 billion euros.
    in return, since tobacco is prohibited, raise taxes and fees, which may be fill the loss of income.

    Excluding tobacco do not ask outright ban but a price increase, a prohibition on promotion in shops. that's all.
    why ban when you can earn money.

  8. Moa says:

    Congratulations to Patrick Duchemin for his very pertinent analysis!

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