Lobby pro- and anti-tobacco. Here I smokes you

Tobacco and health does not mix. This powerful economic sector, major provider revenue for states, is in turmoil during the development of health policies in Western countries. Hygienism say some, caution will tell others. Between pro and anti-smoking , war is not the fire but she did not realize either blow smoke ring.

Domestic tobacco and fire

In his book, Lobbying and Health, published by Pascal Editons in collaboration with the French Mutuality, Roger Lenglet recalls the responsibility of smoking in home fires. The author cites a study by McGuire, Cigarettes and Fire Death, which shows that between 2,000 and 24,000 deaths in the US took place in the 70 and 80. "These tragedies are caused by smoldering butts, cloud explosions gas coming in contact with burning cigarettes, gasoline vapor explosions or nail polish remover when pressing a lighter ... Not to mention smokers, many, falling asleep with their lit cigarette or forget it on a table. " Faced with this information, the US tobacco lobby tries to prevent the spread of the new and even plans to launch a promotional campaign vigilance smokers on smoking-related fires in the idea of ​​honoring results for death reduction. Front to back under the pressure of public opinion. And remember that "In France, the problem is raised by person."

Since the introduction of highly restrictive legislation on this issue, deaths from domestic fires related to cigarettes would now be of the order of 700 to 900 per year according to USA Today in an article dating back 200 6. The concept of a cigarette long been to doubt epidemiological studies on the dangers of tobacco by launching their own, to drown the fish or by focusing on the promotion. Mad Men, which won a huge success across the Atlantic tells the story of an advertising agency that boasts, among others, the benefits of smoking. The scenes take place in the 50s.

0 Lobby pro et anti tabac. Par ici que je t’enfume

Like all the products on the shelves, tobacco using the marketing mix (4 P) playing on the price, distribution, product and promotion. On this last point, we see on the graph below the link between cigarette sales and promotion. Can be seen more clearly in from this link .

Publicite et vente 300x204 Lobby pro et anti tabac. Par ici que je t’enfume

To delay the application of restrictive laws, many parliamentarians have engaged in this fight he seems lost in advance. Edward Courtia the part of this group Thierry Mariani and André Santini. The UMP of the Oise has proposed in March 2006 a law " to reconcile fight against the Passive smoking and maintenance a local economy . "

This is not all. As stressed by the Internet user, "In order to influence policy," British American Tobacco "has made available to parliamentarians lodges in international Roland Garros tennis last spring, as well as tickets to the World football in Germany. The group also organized with the Parliamentary Club amateur tan, dinner in the salons of the presidency of the Senate, a few days before the presentation of the report of the parliamentary commission on the smoking ban. The President of the Confederation of Tobacco Retailers also organizes regular breakfasts with elected officials. "

It sometimes works. In October 2009, MEPs adopted increasing the price of tobacco at 6% against the 10% that were proposed. Which led to the ire of Marisol Touraine, a PS MP. As recalled by the newspaper Les Echos , the increase in tobacco prices was not accompanied by an equivalent increase in the excise taxes levied on tobacco sales.
Shortfall for the state, "between 66 and 90 million" a year, according Yves Bur , champion of tobacco control and UMP.

The objective of tobacco companies in Western countries is to play the card of the freedom to smoke. Smoking would be a fundamental right alongside assert his opinion, meet, move ... They were assisted in this regard by the campaign by tobacconists on the occasion of the 2008 law to ban smoking in bars, tobacco, restaurants, nightclubs and other public places. This law is the logical continuation of the Veil law of 1976 and the Evin Law of 2001 on tobacco advertising. Mobilizing social body associated with its interests, the tobacco industry opts for demagoguery not without success since the petition set up at the time had received more than one million signatures. It has allowed the world of tobacco to appear as the champion of freedom and tobacconists retrieve some additional allocations from government to supplement their income. If tobacconists are therefore "resistant", you can imagine the adjective which then befits tobacco. Especially as other initiatives come against carrer-anti-smoking efforts. Like this cafe that has started smoking just perversely (he was one of the first café to ban smoking in the bar in 2000, and one of those who had allowed its customers to smoke the law of 2008) or the new that come from Australia or the United States where we learn that it is now forbidden to smoke in some villages entire in his apartment on the balcony or in his car when transporting children.

Directorate Third World

Now, tobacco companies address the emerging markets with the knife in his teeth. Africa, China ... become the new El Dorado of tobacco with commercial strategies based on street marketing, distribute free cigarettes in front of schools, promote smoking by highlighting cultural icons to be smoking ... The following video report --Bra testifies.

0 Lobby pro et anti tabac. Par ici que je t’enfume

And during that time in tobacco ...

On the other side of the chessboard tobacco lobby, there is a body of scientific and policy willing to change French attitudes towards this particularly addictive. Yves Bur, we said in the Assembly but Gérard Dubois , president of the Tobacco Alliance and author of the book: " Rideau smoke: the secret methods of the tobacco industry . "

In the introduction to his book, Gérard Dubois tells the story of "Jeffrey Wigand. "In April 1994, Jeffrey Wigand received anonymous phone calls:" Do not mess with tobacco "" You have three children, think of them. Drops or they will suffer. "Jeffrey Wigand is a former vice president of research and development of the American cigarette manufacturer Brown & Williamson. In contact with a journalist, he plans to reveal what he knows about the manufacture of cigarettes. Since living in terror, he constantly keeps a gun in his car and escort their children to school. One morning, he discovered a bullet in his letterbox. "

Jeffrey Wigand has inspired a movie with Al Pacino and Russell Crowe, The Insider, which gave Revelations in France.


Thanks for smoking in we also find the same topic from the perspective of the lobbyist this time.

0 Lobby pro et anti tabac. Par ici que je t’enfume

Sometimes however, the anti-smoking go a little further in the exploitation of figures related to smoking as recalled by Professor Robert Molimard, tobacco specialist in this interview.

Or use methods that do not denature in pro-tobacco as detailed article Canadian website ledevoir.com.

It has thus been read (current 2006-2007 and more recently on the canvas late 2009-early 2010) as one of the advertisements INPES tobacco was censored due to the action of tobacco companies. Campaign Toxic Corp, moreover excellent with his ironic theme of "replacement smoker", which we translate by smoking alternative to satisfy the constraints of the Toubon's law, the law of forgiveness Toubon, was launched in 2006.

Elsewhere in Europe , other campaigns also mark the spirits. In fact, hiding behind this rumor a marketing campaign veered to ensure the promotion of the campaign.

0 Lobby pro et anti tabac. Par ici que je t’enfume

These techniques can serve the anti-smoking front. Since the announcement of the "censorship" of photos showing smokers smoking. Thus, recently, several promotional posters for films and exhibitions. Serge Gainsbourg , Jacques Chirac or Coco Chanel and Jacques Tati were seen removed the cigarette they were wearing at the mouth for the needs of the case.

Gainsbourg.jpg 220x300 Lobby pro et anti tabac. Par ici que je t’enfume

The vis-à-vis tobacco attitude is very different from that which prevails for alcohol.

This in communication attitude can sustainably serve the action of anti-tobacco. This compliant as known since René Magritte that the perception of reality is more important than reality itself.

Mikaël Cabon magritte 300x204 Lobby pro et anti tabac. Par ici que je t’enfume

NB. Attention, this article is not free of rights. I readily accept that its content is provided back to ask me first: mcabon@gmail.com

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  1. Patrick Duchemin said:

    Your analysis falls into the trap of pseudo-objectivity of giving equal weight to both sides of a pseudo-controversy (one through where many journalists fall easily, usually by intellectual laziness). There is a pro-tobacco lobby, of course, well known, natural emanation of multinational companies (in fact, the cartel of nicotine) to face such a lobby, it can not be facing an "anti-lobby tobacco "under the gear principle that a football team can not be confronted at a different football team.

    Public health specialists who fight against AIDS are not, themselves, described as the "anti-AIDS lobby" since they do not preclude AIDS industry whose activities promote HIV transmission. In Africa, people involved in the fight against malaria are not designated as the "anti-malaria lobby" to oppose the action of the mosquito does not endanger any economic power.

    By cons, any public health specialist who is dedicated to the fight against the major cause of premature death in the world, smoking (5.4 million deaths per year, one death every six seconds - just after hunger) can only be part of the "anti-tobacco lobby." His efforts are suspect because they threaten the profitability of an industry, that of tobacco. Its public health reasons - that no penalty was to give the specialist involved in the fight against AIDS or against malaria - becomes secondary when it is not a facade behind which some hidden motivation hiding - plot of pharmaceutical industry conspiracy "hygienist", etc.

    This is the sad reality of the trap that the words and phrases that are circulating in the collective consciousness tends us. Collective consciousness that is largely fueled and even manipulated by the tobacco industry and public relations agencies, with, we can see, a diabolical efficiency. The episode of "censorship" of the subway posters (Tati, Coco Chanel, Gainsbourg, etc.) is only a recent manifestation of this manipulation, and we could see how easily see complacency, the media, and until this blog, were used in this operation amplifier, uncritically over its real motives and without ever asking the question of who "benefits from the crime."

  2. admin said:

    Hello. This is not because a "crime" benefit an industry that is the culprit. It would be going fast. To say there must be evidence. When I do not have them, I do not say. But maybe you can point me to some sources that would see more clearly on the issue of censorship posters in the subway, for example.
    By assuming the theme of freedom, with the tacit complicity tobacconists (which are key mediators public health since they sell tobacco and alcohol) and made a part of the media, the world Tobacco was able to resume the game in hand. This is what I want to explain in this article. Today we speak of the "right to smoke" as a fundamental right. Appearing as draconian I said appearing, anti-smoking close to a part of the population that reacts epidermally when trying to remove what she sees as a freedom.

    In this article, instead devoted to tobacco lobbies is far more important than the part dedicated to anti-tobacco. She is able to me it seems the techniques used by tobacco companies to influence legislation. This is not a reason nonetheless not point fingers in tobacco drifts in communication that can only be detrimental to the cause. Especially as its ties with the pharmaceutical industry, which sees a market for nicotine substitutes, are narrow.

    As for your remark about AIDS, it seems to me that in this respect we are on a different level. Just as we do not speak of the cyclone lobby, one can not actually talk about the pro-AIDS lobby. But public organizations, concerned states have implemented strategies to influence back on the front stage this health issue. This, in a limited budgetary context, competes with other priorities need to prioritize. He who does nothing, does not act, not a form of mercy hope the international community can only fall into oblivion. This may seem hopeless, but it is so. So when states like South Africa or Brazil wishes to mount generic production lines for the treatment of AIDS that affects a significant proportion of their populations, they are contrary to international regulations, and must justify to others the right pass, and so on. So an anti lobby is not necessarily generated by a pro lobby. It depends on the circumstances. What is certain is that in public health, the competition is tough. Not everything can be a priority in terms of public opinion and the final consumer what the citizen's ability to receive messages is limited, which may result in a higher bid from those who seek to influence, be it for his good.

  3. Patrick Duchemin said:

    In fact, there is for me a fundamental difference between those motivated by a logic of general public interest - which is usually the case with public health specialists involved in the fight against smoking, at least those which I know reputation - and those that are driven by special interests, particularly the commercial interests of the tobacco multinationals (and the alcohol, food, etc.). According to Wikipedia, the term lobby has "an essentially negative connotation, lobbies are perceived as defending individual or corporate interests at the expense of the public interest." Certainly, Wikipedia states that, though, "the influence of lobby does not necessarily operate against the will of policy makers or the public interest." Even if your article uses the term "anti-tobacco lobby" without pejorative intent, it is not necessarily the way the term is understood by your readers. The negative connotation attached to the term sticks to the skin, and it is difficult to get rid of. In addition, the "anti-tobacco" qualifier has a negative character (anti- ...) that reinforces the negative connotation of the term "lobbying" whom he is attached.

    Furthermore, the chosen name in the title of the article, "pro and anti smoking lobby" is a position that plaçe deceptively pro tobacco lobby and public health on the same plane. If this is not your intention, alosr the title is not appropriate for the article and gives in reducing nature - and seductive - a pseudo-objectivity, the back-to-back reference, that the type of debate "5 minutes to the Jews, 5 minute Hitler." The article, more nuanced, deserved better.

    Regarding the set-up of "censorship", all the indicators are there to see a maneuver of the tobacco industry, for advertising agencies and public relations agencies interposed. Evin law is in force since 1991. For 18 years calm (except for a cigarette Sartre foolishly erased on a poster of the BNF there five years). And then, wham, in 2009, in a period of a few months, several similar cases of "censorship" magically burst and swell are a "controversy" in which circles prevention are all the finger pointing after and decked qualifiers such as "Stalinist" and "hygienists". Curiously, the press did not notice that none of these "censorship" is the result of requests from the public health community. The "censorship" is the fact of advertising themselves, who, all of a sudden decided to adopt an extremely rigorous interpretation of the Evin law, no one requires, and the surprise of Moreover, Claude Evin himself, who found "ridiculous" this excess of zeal.

    The "censorship" Tati, Coco Chanel and Gainsbourg in the subway were all decided by Metrobus agency, the advertising of Parisian public transport. One would also find it difficult to conceive that a representative of the public health and the fight against tobacco requires the censorship pipe Monsieur Hulot, masking it with a yellow star *** *** !

    If one seeks to who benefits, there is no comparison. Metrobus is a subsidiary of Publicis Groupe. Publicis is especially Leo Burnett agency, Philip Morris says that for more than 50 years the lucrative advertising account Marboro brand. The enemy of Publicis is the Evin Law and tobacco associations responsible for enforcement. Publicis, the operation "censorship" allows for a stone: it is both a country public denigration of these associations, while attacking the Loi Evin. Note that after each episode of "censorship" operation, the voices have a systematic way to ask for a "softening" of the Evin law (starting with the spokesman ARPP, lobby advertising French) - we know that in the mouth of advertising, including those working for the tobacco industry (and alcohol), "easing" is simply a euphemism for "dismantling".

    Another indicator reflecting a perfectly orchestrated campaign in order to "manufacture" controversy: the press release from Metrobus April 16, 2009 begins "Following the controversy raised by the Metrobus demand hide the pipe of Jacques Tati on the poster of the French Cinematheque, ... "In fact, when this news seems there can be no controversy. Articles reporting on the "censorship" appeared the same day, and the controversy will take shape in the following days. To have expected even before it starts, it had to be Metrobus course con shot. To say that the controversy was "manufactured" by the advertising agency, there is a small step, it is not too risky to cross, knowing that, for a group like Publicis This is child to make such a manipulation of public opinion play.

    These few indications are very basic and the issue deserves further analysis, which would, I think, very revealing about how tobacco multinationals (such as alcohol and food) go about undermining public health efforts to weaken the law and denigrate prevention specialists. Their actions have effects that persist in the minds of even the most critical and better protected against such intrusion (I'm not myself totally immune against these effects). Your article, which goes against the meaning of these manipulations, also door, unwillingly, some traces that I allowed myself to raise.

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  7. tobacco pro says:

    I love, always the same old story.
    pro-tobacco and smokers are killers, unconscious.
    I read that the pro-tobacco lobby can not have anti-smoking lobby in front, making the amalgam with AIDS or malaria.
    I recall for information that tobacco is not a disease but a product.
    I also remember that this product is worth more than € 14 billion a year to the state (the third largest after tax alcohol and gasoline).

    then stop typing on tobacco.
    while we stygmatise smoking, obesity and the deadly risks represent more dangerous than cigarettes.
    indeed a child of 10 years suffering from obesity has as much risk of dying from a heart problem that a smoker smoking 10 cigarettes a day throughout his life (taking into account a smoker lives 50 years)

    Today anti-tobacco are hypocrites.
    why not just ban smoking, and a parallel market to flourish, dropping 40,000 retail tobacconists, small traders who live here, drop a 20aine large multinational companies each with more than 100,000 employees worldwide and void the state 15 billion euros.
    in return, since tobacco is forbidden to raise taxes and fees, which will fill may be the loss of income.

    Excluding tobacco do not ask outright ban but an increase in prices, a ban on promotion in shops. that's all.
    why forbid when you can make money.

  8. Moa says:

    Congratulations to Patrick Duchemin for his very pertinent analysis!

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