Tobacco and health do not mix. This powerful economic sector, major purveyor tax revenues for states, is in turmoil over the development of health policies in Western countries. Hygienism say some, others say caution. Between pro and anti-smoking, war is not the fire but she did not realize either blow smoke ring.
Tobacco and domestic fires
In his book, Lobbying and Health, published by Pascal Editons in collaboration with the French Mutuality, Roger Lenglet recalls the responsibility of smoking in home fires. The author cites a study by McGuire, Cigarettes and Fire Death, which shows that between 2,000 and 24,000 deaths in the US took place in the 70 and 80. "These tragedies are caused by smoldering butts, clouds of explosions gas coming in contact with burning cigarettes, petrol fumes or explosions remover for nails when pressing a lighter ... Not to mention smokers, many, falling asleep with their lit cigarette or 'forget on furniture. " Given this information, the US tobacco lobby tries to prevent the spread of the new and even plans to launch a promotion campaign of vigilance smokers on smoking-related fires in the idea of honoring results Regarding Death reduction. Prior to backtrack to the pressure of public opinion. And remember that "In France, the issue is not raised by anyone."
Since the introduction of highly restrictive laws on this issue, deaths from domestic fires related to cigarettes would now be in the range of 700-900 per year according to USA Today in an article dating back 200 6. The idea of a cigarette long been to question the epidemiological studies on the dangers of tobacco by launching their own, to drown the fish or by building on promotion. Mad Men, which won a big success across the Atlantic tells the story of an advertising agency that boasts, in particular, the benefits of smoking. The scenes take place in the 50s.
Like all products offered on the stalls, tobacco using the marketing mix (4 P) by adjusting the price, distribution, product and promotion. On this last point, we see on the chart below the link between cigarette sales and promotion. This can be seen more clearly in from this link.
To delay the application of restrictive laws, many parliamentarians have engaged in this fight he seems lost in advance. Edouard Courtia the part of this group Thierry Mariani and André Santini. The UMP deputy from the Oise has proposed in March 2006 a law "to reconcile fight against the passive smoking and maintenance a local economic fabric. "
That is not all. As highlighted in the Internet user, "In order to influence policy," British American Tobacco "has made available to parliamentarians lodges in international tennis at Roland Garros, last spring, as well as tickets to attend the World football in Germany. The group also organized with the Club of Parliamentary amateur tan, dinner in the salons of the presidency of the Senate, a few days before the report of the parliamentary mission on the smoking ban. The president of the Confederation of tobacconists also organizes regular breakfasts with elected officials. "
It sometimes works. In October 2009, MEPs adopted increasing the price of tobacco at 6% against 10% who were offered. Which led to the ire of Marisol Touraine, a PS MP. As recalled by the newspaper Les Echos, the increase in tobacco prices was not accompanied by an equivalent increase in excise duties, taxes levied on tobacco sales.
Shortfall for the state, "between 66 and 90 million euros" annually, according to Yves Bur, champion of tobacco control and UMP.
The goal of tobacco companies in Western countries is to play the card of the freedom to smoke. Smoking is therefore a fundamental right alongside assert his opinion, meet, move ... They were helped in this regard by the campaign tobacconists on the occasion of the 2008 law to ban smoking in -tobacco bars, restaurants, nightclubs and other public places. This law is the logical continuation of the Veil law of 1976 and the Evin Law of 2001 on tobacco advertising. Mobilizing social bodies associated with its interests, the tobacco industry opts for demagogy not without success since the petition set up at the time had received more than one million signatures. It enabled world tobacco to appear as the herald of freedom and tobacconists to retrieve some additional allocations from the government to supplement their income. If tobacconists are therefore "resistant", you can imagine the adjective that befits then tobacco. Especially as other initiatives come against carrer-anti-smoking efforts. Like that of the café that has just started smoking spirit of contradiction (it was one of the first café to ban smoking in his bar in 2000 and one of those who had allowed its customers to smoke after the 2008 law) or the news that we come from Australia or the United States where we learn that it is now forbidden to smoke in some villages entire in his apartment on the balcony or in his car when transporting children.
Directorate Third World
Now, tobacco companies tackle the emerging markets with the knife in his teeth. Africa, China ... become the new El Dorado of tobacco with commercial strategies based on street marketing, distribute free cigarettes in front of schools, promote smoking by highlighting cultural icons to be smoking ... The following video report -dessous testifies.
And during that time in tobacco ...
On the other side of the chessboard tobacco lobby, there is a body of scientific and policy wishing to change French attitudes towards this particularly addictive. Yves Bur, we said in the Assembly but also Gerard Dubois, president of the Anti-Tobacco Alliance, and author of the book: "Rideau smoke: the secret methods of the tobacco industry."
In the introduction to his book, Gérard Dubois evokes the story of "Jeffrey Wigand. "In April 1994, Jeffrey Wigand received anonymous phone calls:" Do not kidding with tobacco "" You have three children, think of them. Drops or they will suffer. "Jeffrey Wigand is a former vice president of research and development of the American cigarette manufacturer Brown & Williamson. In contact with a journalist, he plans to reveal what he knows about the manufacture of cigarettes. Since living in terror, he constantly keeps a gun in his car and escort his children to their school. One morning he discovers a bullet in his letters in the box. "
Jeffrey Wigand inspired a movie starring Al Pacino and Russell Crowe, The Insider, which gave Revelations in France.
Thanks for smoking in we also find that same theme from the perspective of this time lobbyist.
Sometimes however, the anti-smoking go a step further in the exploitation of figures related to smoking as recalled by Professor Robert Molimard, tobacco specialist in this interview.
Or use methods that do not alter the nature among pro-tobacco as stated in this article of the Canadian site ledevoir.com.
It was thus possible to read (current 2006-2007 and then more recently on the canvas late 2009-early 2010) as one of the advertisements INPES tobacco was censored due to the action of tobacco companies. Campaign Toxic Corp, moreover excellent with his ironic theme of "replacement smoker" which we translate by smoking alternative to meet the constraints of the Toubon's law, the law of forgiveness Toubon, was launched in 2006.
These techniques can serve the anti-smoking front. Since the announcement of the "censorship" of pictures showing smokers smoking. Thus, recently, several promotional posters for films and exhibitions. Serge Gainsbourg, Jacques Chirac or Coco Chanel and Jacques Tati were seen removed the cigarette they were carrying in their mouths for the purposes of the case.
The vis-à-vis tobacco attitude is very different from that prevailing for alcohol.
This attitude in communication can sustainably serve the action of anti-tobacco. This compliant as René Magritte known since the perception of reality is more important than reality itself.
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