Tobacco and health do not mix. This powerful economic sector provider of tax revenue for states is in turmoil over the development of health policies in Western countries. Hygienism say some, others say caution. Between pro-and anti-tobacco , war is not the fire but it does not happen blow smoke ring either.
Tobacco and domestic fires
In his book, Lobbying and Health, published by Pascal Editons in collaboration with the French Mutuality, Roger Lenglet recalls the responsibility of smoking in home fires. The author cites a study by McGuire, Cigarettes and Fire Death, which shows that between 2,000 and 24,000 deaths occurred in the U.S. in the 70s and 80s. "These tragedies are caused by improperly extinguished cigarette butts, explosions of gas clouds coming in contact with cigarette burns, explosions of gasoline vapor or solvent nail when pressing a lighter ... Not to mention smokers, many who fall asleep with their lighted cigarette or forget it on a table. " Faced with this information, the U.S. tobacco lobby tries to avoid the spread of new and even plans to launch a campaign to promote the vigilance of smoking on smoking-related fires in the idea of honoring results reducing deaths. Before turning back to the pressure of public opinion. And remember that "In France, the issue is raised by anyone."
Since the introduction of highly restrictive laws on this issue, deaths from domestic fires associated with cigarettes are now the order of 700 to 900 per year according to USA Today in an article dating back to 200 6. The idea of tobacco has long been to question the epidemiological studies on the dangers of smoking by launching their own, to obfuscate or by focusing on promotion. Series Mad Men, which won a big success across the Atlantic tells the story of an advertising agency that boasts, including the benefits to smoke. The scenes take place in the 50s.
Like all products on the shelves, tobacco use marketing mix (4 P) playing on price, distribution, product and promotion. On this last point, we see the graph below the link between cigarette sales and promotion. Can be seen more clearly in from this link .
To delay the application of restrictive laws, many parliamentarians are engaged in this fight seems he lost in advance. Edouard Courtia the part of this group with Thierry Mariani and André Santini. The UMP Oise has proposed in March 2006 a law "to struggle to reconcile against the passive smoking and maintenance an local economy . "
This is not all. As stressed by the Internet user, "To influence policy," British American Tobacco "was made available to members of the lodges to international courts of Roland Garros last spring, as well as tickets to attend the World football in Germany. The group also organized with the Parliamentary Club amateur tan, dinner in the halls of the Senate President, a few days before the presentation of the report of the parliamentary commission on the smoking ban. The President of the Confederation of tobacconists also organizes regular breakfasts with elected officials. "
It sometimes works. In October 2009, the Parliament adopted the increase in the price of tobacco at 6% against 10% who were offered. Which resulted in the ire of Marisol Touraine, a PS member. As noted by the newspaper Les Echos , the increase in tobacco prices was not accompanied by an equivalent increase in excise duties, taxes levied on tobacco sales.
Shortfall for the state, "between 66 and 90 million euros" per year, according to Yves Bur , champion of the anti-tobacco and anti UMP.
The objective of the tobacco companies in Western countries is to play the card of the freedom to smoke. Smoking would be a fundamental right alongside assert his opinion, assemble, move ... They were assisted in this regard by the campaign tobacconists on the occasion of the 2008 law to ban smoking in -tobacco bars, restaurants, nightclubs and other public places. This law is the logical continuation of the Veil Act 1976 and the Evin law of 2001 on tobacco advertising. Mobilizing social body associated with its interests, the tobacco industry opts demagoguery not without success since the petition set up at the time had received more than one million signatures. It has the world tobacco appear as the herald of freedom and tobacconists to recover some additional allocations from the government to make ends meet. If tobacconists are therefore "resistant", I let you imagine the qualifier then befits tobacco. Especially as other initiatives come-carrer against the anti-smoking efforts. Like this cafe which is awarded to just smoking a spirit of contradiction (he was one of the first café to ban smoking in his bar in 2000, and one of those who had authorized its customers to smoke after the 2008 Act) or the news that comes to us from Australia or the United States where we learn that it is now forbidden to smoke in some entire villages in his apartment , on the balcony or in his car when children are being transported.
Towards the Third World
Now, tobacco companies address the emerging markets with the knife in his teeth. Africa, China ... become the new El Dorado of tobacco with commercial strategies based on street marketing, distributing free cigarettes to schools, promote smoking by highlighting cultural icons to be smoking ... The video below below testifies.
And during that time in the anti-tobacco ...
On the other side of the chessboard lobbying tobacco, there is a body of scientific and political wanting to change the behavior of French in respect of this product particularly addictive. Yves Bur, we said in the Assembly but also Gérard Dubois , president of the Alliance on Tobacco and author of the book: "Curtain of smoke: the secret methods of the tobacco industry."
In the introduction to his book, Gerard Dubois tells the story of "Jeffrey Wigand. "In April 1994, Jeffrey Wigand receives anonymous phone calls:" Do not kidding with tobacco "" You have three children, think of them. Drops or they suffer. "Jeffrey Wigand is a former vice president of research and development of the U.S. cigarette manufacturer Brown & Williamson. In contact with a journalist, he plans to reveal what he knows about the manufacture of cigarettes. Since living in terror, he constantly keeps a gun in his car and escort children to their school. One morning, he discovered a bullet in his letter-box. "
Jeffrey Wigand has inspired a movie starring Al Pacino and Russell Crowe, The Insider, which gave Revelations in France.
Thanks for smoking in one also finds the same theme from the perspective of this time lobbyist.
Sometimes, however, the anti-tobacco go a little further in the exploitation of figures related to smoking as recalled by Professor Robert Molimard, tobaccologist in this interview.
Or use methods that do not denature in pro-tobacco as specified this section of the Canada Site ledevoir.com.
It has thus been read (current 2006-2007 and then more recently in late 2009-early 2010 canvas) that one of the advertisements INPES tobacco would have been censored due to the action of tobacco companies. The campaign Toxic Corp, with its excellent moreover ironic theme "replacement smoker," we translate by smoking alternative to meet the constraints of the Toubon's law, the law of forgiveness Toubon, was launched in 2006.
These techniques can serve the tobacco front. Since the announcement of the "censorship" of photos showing smokers smoking. Thus, recently, several promotional posters for films and exhibitions. Serge Gainsbourg , Jacques Chirac or Coco Chanel and Jacques Tati have seen removed the cigarette they were at the mouth for the sake of the cause.
The attitude vis-à-vis tobacco is very different from that which prevails for alcohol.
This attitude towards communication can sustainably serve the action of anti-tobacco. This complies as known since René Magritte that the perception of reality is more important than reality itself.
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