Pro and anti tobacco lobby. I here you smokes

Tobacco and health do not mix. This powerful economic sector provider of tax revenue for states, is in turmoil over the development of health policy in Western countries. Hygienism say some, others say caution. Between pro-and anti-tobacco , war is not the fire but it is not realized blow smoke ring either.

Tobacco and household fires

In his book, Lobbying and Health, published by Pascal Editons in collaboration with the French Mutuality, Roger Lenglet recalls the responsibility of smoking in home fires. The author cites a study by McGuire, Cigarettes and Fire Death, which shows that between 2,000 and 24,000 deaths took place in the USA in the 70s and 80s "These tragedies are caused by poorly butts off, the cloud explosions gas entering in contact with cigarette burns, explosions of gasoline vapor or solvent nail when pushing a lighter ... Not to mention smokers, many who fall asleep with their lighted cigarette or forget it on a table. " Given this information, the American tobacco lobby is trying to avoid the spread of new and even plans to launch a campaign to promote awareness of smoking on smoking-related fires in the idea of ​​honoring results reducing deaths. Before turning back to the pressure of public opinion. And remember that "In France, the issue is raised by person."

Since the introduction of highly restrictive laws on this issue, deaths from domestic fires related to cigarettes would now be in the range of 700 to 900 per year according to USA Today in an article dating back 200 6 The idea of a cigarette long been to question the epidemiological studies on the dangers of smoking by launching their own, to obfuscate or by focusing on the promotion. The series Mad Men, which won a big trans-Atlantic success story of an advertising agency that boasts, among others, the benefits to smoking. The scenes take place in the 50s.

0 Lobby pro et anti tabac. Par ici que je t’enfume

Like all products on the shelves, tobacco uses the marketing mix (4Ps) playing on price, distribution, product and promotion. On this last point, we see on the chart below the link between cigarette sales and promotion. Can be seen more clearly in from this link .

Publicite et vente 300x204 Lobby pro et anti tabac. Par ici que je t’enfume

To delay the application of restrictive laws, many parliamentarians are engaged in this fight he seems lost in advance. Edouard Courtia the part of this group with Thierry Mariani and André Santini. The UMP Oise has proposed a law in March 2006 "to reconcile fight against the Passive smoking and maintenance an local economy . "

This is not all. As stressed by the Internet user, "In order to influence policy," British American Tobacco "was made available to members of the lodges to international courts of Roland Garros last spring, as well as tickets to attend the World football in Germany. The group also organized with the Club enthusiast politicians Havana, dinner in the halls of the Senate President, a few days before the report of the parliamentary commission on the smoking ban. The president of the Confederation of tobacconists also organizes regular breakfasts with elected officials. "

It sometimes works. In October 2009, the Parliament adopted the increase in the price of tobacco at 6% against 10% who were offered. Which resulted in the ire of Marisol Touraine, a PS member. As noted by the newspaper Les Echos , the increase in tobacco prices was not accompanied by an equivalent increase in excise duties, taxes levied on tobacco sales.
Shortfall for the state, "between 66 and 90 million euros" annually, according to Yves Bur , champion of the anti-tobacco and anti UMP.

The objective of the tobacco companies in the West is to play the card of freedom to smoke. Smoking is therefore a fundamental right alongside assert his opinion, assemble, move ... They were assisted in this regard by the campaign tobacconists on the occasion of the 2008 law to ban smoking in -tobacco bars, restaurants, nightclubs and other public places. This law is the logical continuation of the Veil Act of 1976 and the Evin law of 2001 on tobacco advertising. Mobilizing social bodies associated with its interests, the tobacco industry opts for demagoguery not without success since the petition set up at the time had received more than one million signatures. It enabled the world of tobacco to appear as the herald of freedom and tobacconists to recover some additional allocations from the government to make ends meet. If tobacconists are therefore "resistant", you can imagine that when the term befits tobacco. Especially as other initiatives come-carrer against the anti-smoking efforts. Like this cafe which is given to just smoke perversely (he was one of the first café to ban smoking in his bar in 2000 and one of those who had allowed customers to smoke after the 2008 Act) or the news that comes to us from Australia or the United States where we learn that it is now forbidden to smoke in some entire villages in his apartment , on the balcony or in his car when children are being transported.

Direction Third World

Now, tobacco companies address the emerging market with the knife in his teeth. Africa, China ... become the new El Dorado of tobacco with commercial strategies based street marketing, distributing free cigarettes to schools, promote smoking by highlighting cultural icons to be smoking ... The video below --Bra testifies.

0 Lobby pro et anti tabac. Par ici que je t’enfume

And during that time for anti-smoking ...

On the other edge of the board of the tobacco lobby, there is a body of scientific and policy who want to change the behavior of French towards this particularly addictive. Yves Bur, mentioned in the Assembly but Gerard Dubois , president of the Tobacco Alliance and author of the book: "Curtain of smoke: the secret methods of the tobacco industry."

In the introduction to his book, Gerard Dubois tells the story of "Jeffrey Wigand. "In April 1994, Jeffrey Wigand receives anonymous phone calls:" Do not kidding with tobacco "" You have three children, think of them. Drops or they will suffer. "Jeffrey Wigand is a former vice president of research and development of the American cigarette manufacturer Brown & Williamson. In contact with a journalist, he plans to reveal what he knows about the manufacture of cigarettes. Since living in terror, he constantly keeps a gun in his car and escort children to their school. One morning, he discovered a bullet in his letter-box. "

Jeffrey Wigand inspired a movie starring Al Pacino and Russell Crowe, The Insider, which gave Revelations in France.

http://www.dailymotion.com/video/x98mtm

Thanks in for smoking is also found this same theme from the perspective of this time lobbyist.

0 Lobby pro et anti tabac. Par ici que je t’enfume

Sometimes, however, the anti-tobacco go a bit far in the operation of figures associated with smoking as recalled by Professor Robert Molimard, smoking cessation specialist in this interview.

Or use methods that do not denature in pro-tobacco as specified this section of the Canada Site ledevoir.com.

It was able to read (current 2006-2007 and then more recently in late 2009-early 2010 canvas) that one of the advertisements INPES tobacco was censored because of the actions of the tobacco companies. The campaign Toxic Corp, with its excellent incidentally ironic theme "replacement smoker," which we translate by smoking alternative to meet the constraints of the Toubon's law, the law of forgiveness Toubon, was launched in 2006.

Elsewhere in Europe , other campaigns also mark the spirits. actually was behind this rumor a marketing campaign veered to ensure the promotion of the campaign.

0 Lobby pro et anti tabac. Par ici que je t’enfume

These techniques can serve the tobacco front. Since the announcement of the "censorship" of photos showing smokers smoking. Thus, recently, several promotional posters for films and exhibitions. Serge Gainsbourg , Jacques Chirac or Coco Chanel and Jacques Tati have seen removed the cigarette they were carrying in their mouths for the sake of the cause.

Gainsbourg.jpg 220x300 Lobby pro et anti tabac. Par ici que je t’enfume

The attitude vis-à-vis tobacco is very different from that which prevails for alcohol.

This attitude in communication can sustainably serve the action of anti-tobacco. This consistent as known from René Magritte that the perception of reality is more important than reality itself.

Mikaël Cabon magritte 300x204 Lobby pro et anti tabac. Par ici que je t’enfume

NB. Attention, this article is not royalty free. I willingly accept that its contents are taken as long to ask me first: mcabon@gmail.com

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Comments

  1. Patrick Duchemin said:

    Your analysis falls into the trap of pseudo-objectivity of giving equal weight to both a pseudo-controversial parts (a cross in which many journalists fall easily, usually through intellectual laziness). There is a pro-tobacco lobby, of course, well known, natural emanation of multinational companies (in fact, the nicotine cartel) facing such a lobby, so it may not be facing an "anti-lobby tobacco "under the principle that reducing a football team that can not be faced another football team.

    The public health specialists who fight against AIDS are not, themselves, described as the "anti-AIDS lobby" since they are not opposed to an industry of AIDS, whose activities promote HIV transmission. In Africa, people involved in the fight against malaria are not designated as "anti-malaria lobby" to oppose the action of the mosquito does not endanger any economic power.

    By cons, any public health specialist who is dedicated to fight against the leading cause of premature death in the world, smoking (5.4 million deaths per year, one death every six seconds - just after hunger) can only be part of the "tobacco lobby". His efforts are suspect, since they threaten the profitability of an industry, that of tobacco. Motivation of public health - that we had no difficulty in granting the specialist involved in the fight against AIDS and against malaria - becomes secondary when it does not constitute a facade behind which some hidden motivation - the plot pharmaceutical industry conspiracy "hygienist", etc.

    This is the sad reality of the trap that the words and phrases that are circulating in the collective consciousness tends us. Collective consciousness that is largely fueled and even manipulated by the tobacco industry and public relations agencies, with, it is found, a diabolical efficiency. The episode of "censorship" subway posters (Tati, Coco Chanel, Gainsbourg, etc.) is only a recent manifestation of this operation, and we have seen how easily see convenience, media, and to this blog, served amplifier this, uncritically over his motives and never ask the question of who "benefits from the crime."

  2. Anonymous said:

    Hello. This is not because a "crime" benefit an industry that is the culprit. It would go fast. To say we need evidence. When I do not, I do not assert. But perhaps you can point me to some sources that would see more clearly on the issue of censorship of the posters in the subway for example.
    By assuming the theme of freedom, with the connivance of the tobacco shops (which are essential mediators for public health as selling tobacco and alcohol) and made a part of the media, the world Tobacco was able to resume the game in hand. That's what I want to explain in this article. Today we speak of the "right to smoke" as a fundamental right. Appearing as draconian I said appearing, anti-smoking close to a large part of the population that reacts epidermal when trying to remove what she sees as a freedom.

    In this article, instead devoted to tobacco lobbies is far more important than the dedicated anti-smoking part. It is a measure, it seems to me the techniques used by tobacco companies to influence legislation. It is not however a reason not to point the finger in tobacco drifts in communication that can only be detrimental to the cause. Especially as his ties to the pharmaceutical industry, which sees a market for nicotine replacements, are narrow.

    Regarding your point about AIDS, it seems to me that in this area we are on a different level. Just as we do not speak of the cyclone lobby, you can not actually talk about the lobby pro-AIDS. But the public, the states concerned have established influence strategies to get back on the center stage this health issue. The latter, in a limited budget environment, is competing with other priorities that must be prioritized. He who does nothing, does not act, no one expects a form of mercy of the international community can only fall into oblivion. This may seem hopeless, but it is. So when states like South Africa or Brazil wishes to mount production lines for generic AIDS treatment that affects a significant proportion of their populations drugs, they are contrary to international regulations, and must justify to other countries that free ride and so on. So an anti lobby is not necessarily generated by a pro lobby. It depends on the circumstances. What is certain is that in public health, the competition is tough. Not everything can be a priority in terms of public opinion and the final consumer what the citizen's ability to receive messages is limited, which may lead to an escalation on the part of those seeking to influence, be it for his good.
    MC

  3. Patrick Duchemin said:

    In fact, for me there is a fundamental difference between those motivated by a sense of public and general interest - which is usually the case with public health specialists involved in the fight against smoking, at least the ones I know reputation - and those that are driven by special interests, particularly the commercial interests of multinational tobacco companies (and also of alcohol, food, etc.). According to Wikipedia, the term lobby has "essentially pejorative, lobbies are perceived as defending individuals or corporate interests at the expense of the public interest." Of course, Wikipedia states that, nevertheless, "the influence of a lobby does not necessarily operates is against the will of the policy makers or the public interest." Even if your article uses the term "anti-tobacco lobby" without pejorative intent, it is not necessarily the way the term is understood by your readers. The negative connotation attached to the term sticks to the skin, and it is difficult to get rid of. In addition, "anti-tobacco" qualifier has a negative character (anti ...) which reinforces the pejorative connotation of the term "lobbying" to which he is attached.

    On the other hand, the designation selected from the title of the article, "pro and anti tobacco lobby" is a position that plaçe deceptively pro tobacco lobby and public health in the same plane. If this is not your intention, alosr title does not fit the article, and yields to the simplistic nature - and seductive - a pseudo-objectivity, that the reference back-to-back, that type of debate "5 minutes to the Jews, 5 minutes to Hitler." The article, more nuanced, deserved better.

    Regarding the setup of "censorship", all the indicators are there to see an attempt by the tobacco industry through advertising and public relations agencies intermediaries. Evin law is in force since 1991 for 18 years calm (except for a cigarette from Sartre foolishly erased on a poster of the BNF there five years). And then, wham, in 2009, in a period of a few months, several similar cases of "censorship" magically erupt, and swelling are a "controversy" in which the media prevention are immediately singled out and decked out adjectives such as "Stalinist" and "sanitary." Curiously, the press did not identify any such "censorship" is the result of requests from the fields of public health. The "censorship" are actually advertising themselves, who all of a sudden decided to adopt an extremely narrow interpretation of the Evin law, without anyone requires, and to the great surprise of Moreover, Claude Evin himself, who found "ridiculous" that overzealous.

    The "censored" Tati, Coco Chanel and Gainsbourg in the subway were all decided by Metrobus, the advertising agency of Parisian public transport. One would also find it difficult to conceive that a representative of the public health and the fight against smoking requires one to censure Mr. Hulot's pipe, masking it with a yellow star *** *** !

    If we look at who benefits, there is no comparison. Metrobus is a subsidiary of Publicis Groupe. Publicis is particularly agency Leo Burnett, which Philip Morris was assigned for more than 50 years the lucrative advertising account Marboro brand. The enemy of Publicis is the Evin Law and tobacco associations to enforce it. Publicis, the operation "censorship" used to kill two birds with one stone: it is both a campaign of public vilification of these associations, while attacking the Evin law. Note that after each episode of "censorship" operation, voices were raised in a systematic way to apply for a "softening" of the Evin law (starting with the spokesman of the ARPP, lobby advertising French) - we know that in the mouth advertising, including those working for the tobacco industry (and alcohol), "easing" is simply a euphemism for "dismantling".

    Another index that reflects a perfectly orchestrated in order to "manufacture" the controversy campaign press release of April 16, 2009 Metrobus starts with "After the controversy raised by the application of Metrobus hide the pipe Jacques Tati on the poster advertising the French Cinematheque ... "In fact, when this news seems there can be no controversy. Articles reporting on the "censorship" seem the same day, and the controversy that will take shape in the next few days. To have expected even before it starts, it is necessary that Metrobus course con shot. To say that the controversy was "manufactured" by the advertising agency, there is only a small step, it is not too risky to cross, knowing that for a band like Publicis This is a child to make such a manipulation of public opinion game.

    These few indications are very basic and the issue deserves further analysis, which would, I think, very telling about how the tobacco multinationals (such as alcohol and food) go about undermine public health efforts, weaken the law and denigrate prevention specialists. Their actions have effects that persist in the minds of even the most critical and better protected against such an intrusion (I'm not myself fully immunized against these effects). Your article, which goes against the grain of these manipulations, also door, kicking and screaming, some traces, I allowed myself to raise.

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  7. tobacco pro says:

    I love, always the same old story.
    pro-tobacco and smokers are killers, unconscious.
    I read that the pro-smoking lobby can not have anti-smoking lobby in front, making the amalgam with AIDS or malaria.
    I recall for information that tobacco is not a disease but a product.
    I also remember that this product is worth more than 14 billion euros per year to the state (the third largest tax after alcohol and gasoline).

    then stop typing on tobacco.
    while we stygmatise smokers, obesity and the deadly risks represent more dangerous than cigarettes.
    indeed a child of 10 years suffering from obesity has as much risk of dying from a heart problem that a smoker smoking 10 cigarettes a day throughout his life (considering a life of 50 years of smoking)

    Today the anti-tobacco are hypocrites.
    why not just ban smoking, and a parallel market to flourish, dropping 40,000 retail tobacconists, small traders who live here, drop a 20aine big multinational companies each with more than 100,000 employees worldwide and void the state 15 billion euros.
    in return, since tobacco is prohibited, raise taxes and fees, which may be fill the loss of income.

    Excluding tobacco do not ask outright ban but an increase in prices, a ban on promotion in shops. that's all.
    why ban when you can make money.

  8. Moa said:

    Congratulations to Patrick Duchemin for his very pertinent analysis!

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