Tobacco and health does not mix. This powerful economic sector, major provider revenue for states, is in turmoil during the development of health policies in Western countries. Hygienism say some, caution will tell others. Between pro and anti-smoking , war is not the fire but she did not realize either blow smoke ring.
Domestic tobacco and fire
In his book, Lobbying and Health, published by Pascal Editons in collaboration with the French Mutuality, Roger Lenglet recalls the responsibility of smoking in home fires. The author cites a study by McGuire, Cigarettes and Fire Death, which shows that between 2,000 and 24,000 deaths in the US took place in the 70 and 80. "These tragedies are caused by smoldering butts, cloud explosions gas coming in contact with burning cigarettes, gasoline vapor explosions or nail polish remover when pressing a lighter ... Not to mention smokers, many, falling asleep with their lit cigarette or forget it on a table. " Faced with this information, the US tobacco lobby tries to prevent the spread of the new and even plans to launch a promotional campaign vigilance smokers on smoking-related fires in the idea of honoring results for death reduction. Front to back under the pressure of public opinion. And remember that "In France, the problem is raised by person."
Since the introduction of highly restrictive legislation on this issue, deaths from domestic fires related to cigarettes would now be of the order of 700 to 900 per year according to USA Today in an article dating back 200 6. The concept of a cigarette long been to doubt epidemiological studies on the dangers of tobacco by launching their own, to drown the fish or by focusing on the promotion. Mad Men, which won a huge success across the Atlantic tells the story of an advertising agency that boasts, among others, the benefits of smoking. The scenes take place in the 50s.
Like all the products on the shelves, tobacco using the marketing mix (4 P) playing on the price, distribution, product and promotion. On this last point, we see on the graph below the link between cigarette sales and promotion. Can be seen more clearly in from this link .
To delay the application of restrictive laws, many parliamentarians have engaged in this fight he seems lost in advance. Edward Courtia the part of this group Thierry Mariani and André Santini. The UMP of the Oise has proposed in March 2006 a law " to reconcile fight against the Passive smoking and maintenance a local economy . "
This is not all. As stressed by the Internet user, "In order to influence policy," British American Tobacco "has made available to parliamentarians lodges in international Roland Garros tennis last spring, as well as tickets to the World football in Germany. The group also organized with the Parliamentary Club amateur tan, dinner in the salons of the presidency of the Senate, a few days before the presentation of the report of the parliamentary commission on the smoking ban. The President of the Confederation of Tobacco Retailers also organizes regular breakfasts with elected officials. "
It sometimes works. In October 2009, MEPs adopted increasing the price of tobacco at 6% against the 10% that were proposed. Which led to the ire of Marisol Touraine, a PS MP. As recalled by the newspaper Les Echos , the increase in tobacco prices was not accompanied by an equivalent increase in the excise taxes levied on tobacco sales.
Shortfall for the state, "between 66 and 90 million" a year, according Yves Bur , champion of tobacco control and UMP.
The objective of tobacco companies in Western countries is to play the card of the freedom to smoke. Smoking would be a fundamental right alongside assert his opinion, meet, move ... They were assisted in this regard by the campaign by tobacconists on the occasion of the 2008 law to ban smoking in bars, tobacco, restaurants, nightclubs and other public places. This law is the logical continuation of the Veil law of 1976 and the Evin Law of 2001 on tobacco advertising. Mobilizing social body associated with its interests, the tobacco industry opts for demagoguery not without success since the petition set up at the time had received more than one million signatures. It has allowed the world of tobacco to appear as the champion of freedom and tobacconists retrieve some additional allocations from government to supplement their income. If tobacconists are therefore "resistant", you can imagine the adjective which then befits tobacco. Especially as other initiatives come against carrer-anti-smoking efforts. Like this cafe that has started smoking just perversely (he was one of the first café to ban smoking in the bar in 2000, and one of those who had allowed its customers to smoke the law of 2008) or the new that come from Australia or the United States where we learn that it is now forbidden to smoke in some villages entire in his apartment on the balcony or in his car when transporting children.
Directorate Third World
Now, tobacco companies address the emerging markets with the knife in his teeth. Africa, China ... become the new El Dorado of tobacco with commercial strategies based on street marketing, distribute free cigarettes in front of schools, promote smoking by highlighting cultural icons to be smoking ... The following video report --Bra testifies.
And during that time in tobacco ...
On the other side of the chessboard tobacco lobby, there is a body of scientific and policy willing to change French attitudes towards this particularly addictive. Yves Bur, we said in the Assembly but Gérard Dubois , president of the Tobacco Alliance and author of the book: " Rideau smoke: the secret methods of the tobacco industry . "
In the introduction to his book, Gérard Dubois tells the story of "Jeffrey Wigand. "In April 1994, Jeffrey Wigand received anonymous phone calls:" Do not mess with tobacco "" You have three children, think of them. Drops or they will suffer. "Jeffrey Wigand is a former vice president of research and development of the American cigarette manufacturer Brown & Williamson. In contact with a journalist, he plans to reveal what he knows about the manufacture of cigarettes. Since living in terror, he constantly keeps a gun in his car and escort their children to school. One morning, he discovered a bullet in his letterbox. "
Jeffrey Wigand has inspired a movie with Al Pacino and Russell Crowe, The Insider, which gave Revelations in France.
Thanks for smoking in we also find the same topic from the perspective of the lobbyist this time.
Sometimes however, the anti-smoking go a little further in the exploitation of figures related to smoking as recalled by Professor Robert Molimard, tobacco specialist in this interview.
Or use methods that do not denature in pro-tobacco as detailed article Canadian website ledevoir.com.
It has thus been read (current 2006-2007 and more recently on the canvas late 2009-early 2010) as one of the advertisements INPES tobacco was censored due to the action of tobacco companies. Campaign Toxic Corp, moreover excellent with his ironic theme of "replacement smoker", which we translate by smoking alternative to satisfy the constraints of the Toubon's law, the law of forgiveness Toubon, was launched in 2006.
These techniques can serve the anti-smoking front. Since the announcement of the "censorship" of photos showing smokers smoking. Thus, recently, several promotional posters for films and exhibitions. Serge Gainsbourg , Jacques Chirac or Coco Chanel and Jacques Tati were seen removed the cigarette they were wearing at the mouth for the needs of the case.
The vis-à-vis tobacco attitude is very different from that which prevails for alcohol.
This in communication attitude can sustainably serve the action of anti-tobacco. This compliant as known since René Magritte that the perception of reality is more important than reality itself.
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