Digital industries. Sopa and Pipa are in a boat, Megaupload falls into the water ...

blackout 300x121 Industries numériques. Sopa et Pipa sont dans un bateau, Megaupload tombe à l’eau...

Sopa to Stop Online Piracy Act and Protect Intellectual Property for Pipa Act are two laws debate currently under discussion in US Congress (House and Senate). They representing the reinforced the French Hadopi equivalent. According to industry observers, their chance to pass the stage of the project appear to be minimal. According to the newspaper Le Monde , "The list of SOPA and PIPA to support decreased. The majors and the Hollywood studios support these projects. Other major players like Goddady specializes in buying domain names, has flip-flopped after a brief but intense campaign of boycott. "We recall that such mobilizations, to a lesser extent, had already taken place in the context of ACTA.

0 Industries numériques. Sopa et Pipa sont dans un bateau, Megaupload tombe à l’eau...

The change in the situation is partly the blackout of important sites such as Minecraft, a game site online, and Wikipedia. These sites, which the audience is important all around the world, and also in the USA, participated in a show of strength since Wednesday. 50,000 blogs have relayed the message, the online petition has collected more than four million signatures, and Marck Zuckerberg, founder of Facebook says on its Facebook page , information given by the Nouvel Observateur , his opposition to these laws. On 20 January, in the evening, more than 500,000 people expressed their consent to this position rather uncommon for a person the size of Zuckerberg inclined to a form of consensuality and neutro-political.

Al "Megaupload" Capone

At the same time, the FBI , a sort of secret service within the US, stopped the founders of the site megaupload, famous landmark in the community of downloaders (whose servers were partly in Hong Kong). In turn, a large set of sites using the services of this host videos, indicated cease operations supplies download links.

It would be unfair to call this battle, this war battle between pro- and anti-internet. The subject is more complex than that. It is primarily about money. Who will profit tomorrow: content producers (in this case the movie studios, TV shows, or video games) or such content aggregators (Google, Facebook, sites offering downloads).

The financial stakes can mate to a societal issue of importance. Our society is at a turning point without adequate solution is proposed and satisfies all stakeholders.

A modern society can it be free to pay the most creative members? Difficult to say no. And this is the main argument of the proponents of SOPA and Popi, as was the case in France Hadopi. However, is that the solutions proposed, the fee for systematic, it is not only in line with the expectations of consumers, by definition, always asking for more while paying less, but also habits entrenched consumption and technological devices to get rid of the payment of fees.

revolution numérique 300x243 Industries numériques. Sopa et Pipa sont dans un bateau, Megaupload tombe à l’eau...

The questions are revolutionary. Read here an interesting perspective on the France 24 website . We feel a real conflict between the supporters of the old society, the production is paid according to its effectiveness in the market, facing a modern society where the provision of content of course, whether or not paid at fair value. And besides that brings this value ultimately: is the artist (the creator) starting, people who allow the emergence of creativity, those which ensure potential découchés finally those who promote his work and guarantee a decent income with it? How much of these works back to the universality that makes this creation (what artist can shirk all marked, if only by inspiration, common things like the environment or past works).

artistwork4free Industries numériques. Sopa et Pipa sont dans un bateau, Megaupload tombe à l’eau...

To these fundamental issues facing a company, in addition to questions on continuing by each other purposes.

A societal issue

Faced with the development of the Internet and its use by users to consume, but also to buzzer, criticize or be indignant, as drugged by the opportunities given to them, the lines of physical boundaries seem very thin . Unable to regulate the morality uses, governments may be tempted to look to the extreme these potential threats to breeding companies (which is their main purpose). The e hiatus lies well at this point : the opposition between two principles of law that are here contradictory between the freedom to act, to speak, and the freedom to create.

The form of creativity that seems to be even more protean than in previous periods. One source considered individually, Leonardo da Vinci painting the Mona Lisa (but how much is attributable to the model in the work of the painter?), We move to a more collective form of the process of value creation.

The lobbying battle that looks extremely interesting to watch because it poses virtually universal questions.

The Motion Picture Association american (mpaa), the lobby of the film industry wants to launch a major campaign on the subject. However, it seems that Anonymous, have outdone him by putting his website offside (at least January 20, 2012. 11:49 p.m., at which time I write this).

Stolen Jobs from Creative America on Vimeo .

However, it has huge financial resources (proof that this industry continues to make money). According Numerama : "The entertainment industry does not démordra. She wants to see come into force the laws SOPA and PIPA in one form or another. And is willing to invest huge sums of money to get there. According to information compiled by the center for responsive politics ( Center for Responsive Politics ), a non-partisan NGO quoted by Politico , more than $ 91 million was spent on lobbying in 2011.

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However, it is far less than the $ 185 million spent in 2010 by the entertainment industry to defend its interests in Washington. The lobby of digital has, by comparison, mobilized "only" $ 15 million in 2010 and 15 in 2011 ".

Only $ 15 million, but millions of activists.

Mikaël Cabon

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