Digital industries. Sopa and Pipa are in a boat, Megaupload falls overboard ...

Sopa for Stop Online Piracy Act and Protect Intellectual Property Pipa Act debate are two laws currently in debate in US Congress (House and Senate). They reinforced representing the equivalent of the French Hadopi. According to industry observers, their chance to pass the stage of the project appear to be minimal. According to the newspaper Le Monde, "The list of SOPA and PIPA supporters to be reduced. The major record companies and Hollywood studios support these projects. Other important players like Goddady specialized in buying domain names, has turned around after a brief but intense boycott campaign. "We remember that such mobilizations, to a lesser degree, had already taken place in the context of ACTA.

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Changing the situation stems partly by the blackout of important sites such as Minecraft, an online gambling site, and Wikipedia. These sites, whose audience is important all around the world, and also the USA, participated in a show of force since Wednesday. 50,000 blogs have relayed the message, the online petition has collected over four million signatures, and Marck Zuckerberg, Facebook founder says on his Facebook page, information indicated by the Nouvel Observateur, its opposition to these laws. On January 20, in the evening, more than 500,000 people expressed their consent to this position rather uncommon for a person the size of Zuckerberg inclined to a form of consensuality and neutro-policy.

Al "Megaupload" Capone

Meanwhile, the FBI, Secret Service kind of inside the US, arrested the founders of the site megaupload, famous landmark in the community downloaders (whose servers were partly in Hong Kong). In turn, an important set of sites using the services of this host of videos, indicated cease their download links supply activities.

It would be unfair to call this fight this battle war between pro and anti-internet. The subject is more complex than that. This is primarily a story of money. Who will profit tomorrow: content producers (in this case the studios of films, series, and video games) or such content aggregators (Google, Facebook, sites offering downloads).

The financial stakes can mate with a societal issue of importance. Our company is a turn without a proper solution is moved and will satisfy all stakeholders.

A modern society can it be free to pay the most creative of its members? Hard to say no. And this is the main argument of supporters of SOPA and Popi laws, as was the case in France Hadopi. However, is that the proposed solutions, the FFS and systematic, it is not only in line with consumer expectations, by definition always asking more while paying less, but also with patterns entrenched consumption and technological devices to overcome the payment of duties.

The questions are revolutionary. Read here an interesting point of view on the France 24 website. We feel a real opposition between the supporters of the old society, the production line is remunerated according to its effectiveness in the market, facing a modern society, where the provision of content Of course, whether or not compensated at fair value. And besides that brings this ultimate value: is the artist (the creator) starting, people who allow the emergence of creativity, those which ensure potential découchés finally those who promote his work and ensure decent incomes for this? How much of these works amounts to universality that allows this creation (which artist can clear itself of any imprinted, if only by inspiration, common things like the environment or past works).

To these fundamental issues that pose a company, in addition to questions about the purposes pursued by each other.

A social issue

With the development of internet and its use by internet users to consume, but also to buzzer, criticize or become indignant, as addicts by the opportunities given to them, the lines of physical boundaries seem very thin . Unable to regulate morality by customs, governments may be tempted to look to the extreme these potential threats to breeding companies (which is their essential purpose). The e hiatus lies well at this point: the opposition between two principles of law that are contradictory here: between freedom to act, speak, and freedom to create.

The form of creativity that seems to be even more protean than in previous periods. On the one source considered individually, Leonardo da Vinci painting the Mona Lisa (but what is the portion attributable to the model in the painter's work?), We move to a more collective form of the value creation process.

The lobbying battle ahead is extremely interesting to observe because it poses virtually universal questions.

The motion picture american Association (mpaa), the lobby of the film industry, wishes to launch a major communication campaign on the subject. Nevertheless, it seems that Anonymous, have trumped him by putting his website offside (at least 20 January 2012. 11:49 p.m., at which time I write this).

Stolen Jobs from Creative America we Vimeo.

It nevertheless has huge financial resources (evidence that this industry continues to earn money). According to TorrentFreak: "The entertainment industry does not démordra. She wants to see enter into force the SOPA and PIPA legislation in one form or another. And she is willing to invest big bucks to do it. According to information compiled by the center for responsive politics (Center for Responsive Politics), a non-partisan NGO quoted by Politico, more than $ 91 million was spent on lobbying in 2011.

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However, this is significantly less than the $ 185 million spent in 2010 by the entertainment industry to defend its interests in Washington. The digital lobby, by comparison, mobilized "only" $ 15 million in 2010 and 15 in 2011 ".

Only $ 15 million, but millions of activists.

Mikaël Cabon

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