Digital industries. Sopa and Pipa are in a boat, Megaupload falls apart ...

blackout 300x121 Industries numériques. Sopa et Pipa sont dans un bateau, Megaupload tombe à l’eau...

Sopa for Stop Online Piracy Act and Protect Intellectual Property for Pipa Act are two laws in debate currently being debated in American Parliament (House of Representatives and Senate). They representing reinforced the French Hadopi equivalent. According to industry observers, their chance to take the stage of the project appear to be minimal. According to the newspaper Le Monde , "The list of SOPA and PIPA to support has diminished. The major labels and Hollywood studios support these projects. Other major players like Goddady specializing in buying domain names, has flip-flopped after a brief but intense campaign to boycott. "We remember that such mobilizations, to a lesser extent, had already taken place in the context of ACTA.

0 Industries numériques. Sopa et Pipa sont dans un bateau, Megaupload tombe à l’eau...

Changing the situation is partly the blackout of important sites such as Minecraft, a game site online, and Wikipedia. These sites, which the audience is important all around the world, and also in the USA, participated in a show of force since Wednesday. 50,000 blogs have relayed the message, the online petition has collected more than four million signatures, and Marck Zuckerberg, founder of Facebook says on its Facebook page , information given by the Nouvel Observateur , its opposition to such laws. On 20 January, in the evening, more than 500,000 people expressed their consent to this position rather uncommon for a person the size of Zuckerberg inclined to a form of consensuality and neutro-political.

Al "Megaupload" Capone

Meanwhile, the FBI , a kind of secret service within the United States, stopped the founders of the site megaupload, famous landmark in the community of downloaders (whose servers were partly in Hong Kong). In turn, a large set of sites using the services of this host of videos, indicated cease operations supplies download links.

It would be unfair to call this battle, this war battle between pro and anti-internet. The subject is more complex than that. It is primarily about money. Who will profit tomorrow: content producers (in this case the movie studios, TV shows, or video games) or aggregators such content (Google, Facebook, sites offering downloads).

The financial stakes may engage with a social issue of importance. Our society is at a turning point unless proper solution is offered and satisfies all stakeholders.

A modern society can free itself to pay the most creative members? Hard to say no. And this is the main argument of the proponents of SOPA and Popi, as was the case in France for Hadopi. However, is that the solutions proposed, the fee-systematic, it is not only in line with consumer expectations, by definition, always asking for more while paying less, but with habits entrenched consumption and technological devices to overcome the payment of duties.

revolution numérique 300x243 Industries numériques. Sopa et Pipa sont dans un bateau, Megaupload tombe à l’eau...

The questions are revolutionary. Read here an interesting perspective on the website of France 24 . felt real opposition between supporters of the former company, the production is paid according to its effectiveness in the market, facing a modern society where the provision of content of course, whether or not paid at fair value. And besides that brings this value ultimately: is the artist (the creator) starting those that allow the emergence of creativity, those which ensure potential découchés finally those promoting his work and guarantee a decent income with it? How much of these works back to universality that allows the creation (which artist can clear itself of any marked, if only by inspiration, common things like the environment or past works).

artistwork4free Industries numériques. Sopa et Pipa sont dans un bateau, Megaupload tombe à l’eau...

These fundamental issues that present a company, in addition to questions on continuing by some and other purposes.

A social issue

Faced with the development of the Internet and its use by users to consume, but also to buzzer, criticize or be indignant, as drugged by the opportunities given to them, the lines of physical boundaries seem very thin . Unable to regulate morality by customs, governments may be tempted to look to the extreme these potential threats to breeding companies (which is their primary purpose). The e hiatus lies much at this point : the opposition between two principles of law that are here contradictory between the freedom to act, speak, and the freedom to create.

The form of creativity that seems to be even more protean than in previous periods. From a source considered individually, Leonardo da Vinci painting the Mona Lisa (but what is the portion attributable to the model in the work of the painter?), We move to a more collective form of the process of value creation.

The lobbying battle that looks extremely interesting to watch because it poses virtually universal questions.

The Motion Picture Association american (mpaa), the lobby of the film industry wants to launch a major campaign on the subject. Nevertheless, it appears that Anonymous, have outdone him by putting his website offside (at least 20 January 2012 11:49 p.m., at which time I write this).

Stolen Jobs from Creative America on Vimeo .

However, it has huge financial means (proof that this industry continues to make money). According Numérama : "The entertainment industry does not démordra. She wants to see come into force the laws SOPA and PIPA in one form or another. And is willing to invest huge sums of money to get there. According to information compiled by the center for responsive politics ( Center for Responsive Politics ), a non-partisan NGO quoted by Politico , more than $ 91 million was spent on lobbying in 2011.

0 Industries numériques. Sopa et Pipa sont dans un bateau, Megaupload tombe à l’eau...

However, it is far less than the $ 185 million spent in 2010 by the entertainment industry to defend its interests in Washington. The lobby of digital has, in comparison, mobilized "only" $ 15 million in 2010 and 15 in 2011. "

Only $ 15 million, but millions of activists.

Mikaël Cabon

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