Food. A salty item for sugar lobby

sucre 300x225 Alimentaire. Un article salé pour le lobby du sucre In its latest edition, the U.S. monthly Nature published the results of a study by three scientists on the health risks of too much sugar regime.

The authors show that eating too much sugar is dangerous for health. 35 million people would die each year in the world of sugar-related diseases: diabetes, obesity, cardiovascular disease. The World back in its editorial on this issue: "fructose consumption, and provided with every wind, presents as many dangers as alcohol or tobacco. Clearly, it is deadly. And the fight against this poison is no longer simple prevention campaigns: it calls an outright prohibition policy "and the newspaper to request the authorities to" go further ". The same application as ANIA, the national association of food industries, to go further, but not in the same direction.


ANIA NIA


In presidential elections, the lobby agrolimentaire recalls in accompanying text ( Ania Letter to presidential ) to a questionnaire () sent to the applicants weight agrolimentaire sector "[for] the issues that concern our 10,000 companies, their 477,000 direct employees, but also the 65 million consumers in France. " And for candidates who did not understand the appeal of the foot, the president of the Association states: "The answers will then be forwarded to members of Lania, and used to initiate a public debate. In particular, a dedicated web page will be available to follow closely the statements dentreprises visits and discussions initiated by the candidates on these issues. "


In December the association rebelled against the VAT increase to 7%. "A salad with dressing covered or would be taxed at 7% as it can be eaten immediately, while a salad without cover, does not fall in the same case. A briquette juice straw to be charged with 7% whereas without the straw, it is to be charged to 5.5% ... ". ANIA there pointing the grotesque nature of this increase applies to certain situations of consumption and not for others. But regardonds, the examples from the press ANIA: a salad and a fruit juice with straw, not a hamburger dripping ketchup and a coke, not a salad and juice with straw.

Ditto on studies on dangerosit é of aspartame .


Communication

With sugar we have a good time on the couch watching TV. Industrial sugar finance advertising campaigns more interesting one. Like this dated 90s, "I was there", directed by Jean-Paul Gove.

0 Alimentaire. Un article salé pour le lobby du sucre


Earlier in 1992, with the levers Emir Kusturica.

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A very productive decade. In 1997, Etienne Chatiliez realized this clip with a question: "Are you ready to eat anything?"



Or here in Belgium.

Or it in 1988.


0 Alimentaire. Un article salé pour le lobby du sucre


Sometimes playing the card of humor with this advertising for sugar Daddy.

0 Alimentaire. Un article salé pour le lobby du sucre

To avoid sensitive subjects of the Candy industry e knows how to do. She is the creator of the Week of Taste eg France. In an article in Point as of 2004, one could read this: "" There is no evidence that suggest that sugar can be put into question in the light of overweight and obesity, "says Claude Risac, director of the Center for Studies and Documentation sugar (Cedus), the armed wing of the sugar lobby. Prégaliléen a discourse that is breathtaking nutritionists. "

But not all teachers, some of which use in their classrooms, documents ( Je_mange_tu_te_regales ) edited by Cedus to discuss the relationship between caries and sugar

Nevertheless sugar remains indispensable to the existence, in moderate amounts. It is also an important marker in the same way as salt, in human history. From the economic point of view, read this document statistics in the field of sugar, or geopolitical , we obviously think the slave trade, our report says much sugar in our societies. Under lobbying, we read with great interest the study of Mary Hrabanski Sugar-92-2-Hrabanski on "sugar representation in Brussels: sociohistoire practices lobbying the European institutions since the beginning of the twentieth century", which recalls that "Despite the developments of interest intermediation system of the European Union (1992), the industry representatives will continue their strategy of influence, notably based on privileged relationships with representatives of the Commission European. This last period underlines the importance of the address book in political processes and is also characterized by an increased use of expertise by the Commission. "

Mikaël Cabon

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