Food. Salty article for the sugar lobby

sucre 300x225 Alimentaire. Un article salé pour le lobby du sucre In its latest edition, the American monthly Nature published the results of a study by three scientists on the health risks of a diet too sweet.

The authors show that eating too much sugar is dangerous for health. 35 million people would die each year in the world of sugar-related diseases: diabetes, obesity, cardiovascular disease. The World back in its editorial on this issue: "fructose consumption, and given to the winds, presents as many dangers as alcohol or tobacco. Clearly, it is deadly. And the fight against this poison is no longer simple prevention campaigns: it calls an outright prohibition policy "and the newspaper to ask the authorities to" go further ". The same request that ANIA, the national association of food industries, to go further, but not in the same direction.


ANIA NIA


In presidential elections, the lobby of the agrolimentaire recalls in accompanying text ( Ania Letter to presidential candidates ) to a questionnaire () sent to the candidates, the weight of agrolimentaire sector "[for] the issues that concern our 10,000 companies, their 477,000 direct employees, but also the 65 million consumers in France. " And for candidates who did not understand the appeal of the foot, the president of the Association says: "The responses will then be sent to the members of the ANIA, and used to initiate a public debate. In particular, a dedicated web page will be available to follow closely the statements, BUSINESS & tours and discussions initiated by the candidates on these issues. "


In December the association rebelled against the VAT increase to 7%. "A salad with dressing or cover would be taxed at 7% as it can be eaten immediately, while a salad without cover, does not fall in the same case. A briquette juice straw to be charged with 7% whereas without the straw, it is to be charged to 5.5% ... ". ANIA there pointing the grotesque nature of this increase, applicable to certain situations of consumption and not for others. But regardonds, the examples from the release of ANIA: a salad and a fruit juice with straw, not a hamburger dripping with ketchup and a coke, not a salad and a fruit juice with straw.

Ditto on studies on dangerosit é of aspartame .


Communication

With sugar we have a good time on the couch watching television. The sugar industry fund advertising campaigns more interesting than one. Like this one, dated 90s, "I was there", directed by Jean-Paul Gove.

0 Alimentaire. Un article salé pour le lobby du sucre


Earlier in 1992, with the levers Emir Kusturica.

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A very productive decade. In 1997, Etienne Chatiliez realized this clip with a question: "Are you ready to eat anything?"



Or here in Belgium.

Or this one, in 1988.


0 Alimentaire. Un article salé pour le lobby du sucre


Sometimes playing the card of humor with this advertising for sugar Daddy.

0 Alimentaire. Un article salé pour le lobby du sucre

To avoid sensitive subjects of the industry sucr e knows how. She is the creator of the tasting week in France for example. In an article in Point as of 2004, it was stated that: "" There are no elements that suggest that sugar may be questioned in light of overweight and obesity, "says Claude Risac, executive director of the Center for Studies and Documentation sugar (Cedus), the armed wing of the sugar lobby. Prégaliléen a speech that is breathtaking nutritionists. "

But not all teachers some use in their classrooms, documents ( Je_mange_tu_te_regales ) published by the Cedus to discuss the relationship between caries and sugar

Nevertheless sugar remains indispensable to the existence, in moderate amounts. It is also an important marker in the same way as salt, in human history. From economic point of view, read this document statistics in the field of sugar, or geopolitical , we obviously think of the slave trade, our report says much sugar in our societies. Under lobbying, we read with great interest the study of Mary Hrabanski -Sugar-Hrabanski 92-2 on "the representation of the sugar in Brussels: sociohistoire practices lobbying EU institutions since the beginning of the twentieth century", reminiscent that "Despite the developments of interest intermediation system of the European Union (1992), representatives of the industry will continue to influence strategy, mainly based on privileged relationships with representatives of the Commission European. This last period emphasizes the importance of the address book in the political process and is also characterized by a greater use of expertise by the Commission. "

Mikaël Cabon

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