Food. Salty article for the sugar lobby

sucre 300x225 Alimentaire. Un article salé pour le lobby du sucre In its latest edition, the US monthly Nature published the results of a study by three scientists on the health risks of a diet too sweet.

The authors show that eating too much sugar is dangerous for health. 35 million people would die each year in the world of sugar-related illnesses: diabetes, obesity, cardiovascular disease. The world is back in its editorial on this issue: "fructose consumption, and provided with every wind, present as many dangers as alcohol or tobacco. Clearly, it is deadly. And the fight against this poison no longer under simple prevention campaigns: it calls an outright prohibition policy "and the newspaper to request the authorities" to go further ". The same request as ANIA, the National Association of food industry, to go further, but not in the same direction.


NIA ANIA


On the occasion of the presidential elections, the lobby of the agrolimentaire recalls in accompanying text ( Ania Letter to presidential candidates ) to a questionnaire () sent to the candidates, the weight of agrolimentaire sector "[for] the issues that concern our 10,000 companies, their 477,000 direct employees but also the 65 million consumers in France. " And for candidates who would not have understood the call of the foot, the President of the Association says: "The answers will then be transmitted to members of the ANIA, and used to initiate a public reflection. In particular, a dedicated web page will be available to follow closely the statements schoolings, business visits and discussions initiated by the candidates on these issues. "


In December the association rebelled against the increase in VAT to 7%. "A salad with covered or seasoning, is taxed at 7% as it can be consumed immediately, while a salad without cover, would not fall within the same case. A briquette fruit juice with straw would be taxed at 7% while without the straw, it would be taxed at 5.5% ... ". ANIA pointed out the farcical nature of that increase, valid for certain consumer situations and not others. But regardonds the examples from the press ANIA: a salad and a fruit juice with straw, not a hamburger dripping ketchup and a coke, not a salad and a fruit juice with straw.

Ditto on studies on dangerosit é of aspartame .


Communication

With sugar we have a good time on the couch watching TV. Industrial sugar interesting finance advertising campaigns to more than one. Like this one, dated 90s, "I was there", directed by Jean-Paul Gove.

0 Alimentaire. Un article salé pour le lobby du sucre


Earlier in 1992, with the levers Emir Kusturica.

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A decade many productive. In 1997, Etienne Chatiliez realized this clip with a question: "Are you ready to eat anything?"



Or here in Belgium.

Or this one, in 1988.


0 Alimentaire. Un article salé pour le lobby du sucre


Sometimes by playing the card of humor with this advertising for sugars Daddy.

0 Alimentaire. Un article salé pour le lobby du sucre

To avoid sensitive subjects sucr the industry knows how to do e. She is the founder of the Taste Week in France for example. In an article in the Point as of 2004, one could read this: "" There is no evidence that suggest that sugar may be questioned in terms of overweight and obesity, "says Claude Risac, CEO of the Centre for Studies and Documentation of sugar (Cedus), the armed wing of the sugar lobby. A discourse that is breathtaking prégaliléen nutritionists. "

But not all teachers some use in their classrooms, documents ( Je_mange_tu_te_regales ) published by the Cedus to discuss the links between caries and sugar,

Nevertheless sugar remains indispensable to the existence, in moderate amounts. It is also an important marker in the same way as salt, of human history. From an economic perspective, read this document statistics in the field of sugar, or geopolitical , we obviously think of the slave trade, our report says much sugar in our societies. Under lobbying, will be read with great interest the study of Mary Hrabanski Sugar-92-2-Hrabanski on "the representation of sugar in Brussels: sociohistoire lobbying practices with the European authorities since the beginning of the twentieth century", which recalls that "Despite the changes in the intermediation of the interests of the European Union system (1992), the representatives of the sector will continue their strategy of influence, based in particular on the special relationship they have with Commission representatives European. This last period underlines the importance of the address book in political processes and is also characterized by a greater use of expertise by the Commission. "

Mikaël Cabon

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