Food. A salty item for sugar lobby

In its latest edition, the U.S. monthly Nature published the results of a study by three scientists on the health risks of too much sugar regime.

The authors show that eating too much sugar is dangerous for health. 35 million people would die each year in the world of sugar-related diseases: diabetes, obesity, cardiovascular disease. The World back in its editorial on the subject: "fructose consumption, and provided with every wind, presents as many dangers as alcohol or tobacco. Clearly, it is deadly. And the fight against this poison is no longer simple prevention campaigns: it calls an outright prohibition policy "and the newspaper to ask the authorities to" go further ". The same request ANIA, the national association of food industries, to go further, but not in the same direction.

ANIA NIA

In presidential elections, the lobby reminds agrolimentaire in accompanying text ( Ania Letter to presidential ) to a questionnaire () sent to the candidates, the weight of agrolimentaire sector "[for] the issues that concern our 10,000 companies, their 477,000 direct employees, but also the 65 million consumers in France. " And for candidates who did not understand the appeal of the foot, the president of the Association said: "The answers will then be sent to the members of Lania, and used to initiate a public debate. In particular, a dedicated web page will be available to follow closely the statements dentreprises visits and discussions initiated by the candidates on these issues. "

In December the association rebelled against the VAT increase to 7%. "A salad with dressing or covered, would be taxed at 7% as it can be consumed immediately, then a salad, no cover, do not come in the same case. Briquette juice with straw would be taxed at 7% while without straw, it would be taxed at 5.5% ... ". ANIA there pointing the grotesque nature of this increase applies to situations of consumption and not for others. But regardonds, the examples from the press ANIA: a salad and juice with straw, not a hamburger dripping with ketchup and a coke, not a salad and juice with straw.

Ditto on studies on dangerosit e of aspartame .

Communication

With sugar on have a good time on the couch watching TV. The sugar industry fund advertising campaigns more interesting one. Like this, dated 90s, "I was there", directed by Jean-Paul Gove.

Earlier in 1992, with the levers Emir Kusturica.

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A very productive decade. In 1997, Etienne Chatiliez realized this clip with a question: "Are you ready to eat anything?"

Or here in Belgium.

Or this one, in 1988.

Sometimes playing the card of humor with this advertising for sugar daddy.

To avoid sensitive subjects of the sweet industry e knows how. She is the creator of Taste Week in France for example. In an article point as of 2004, one could read this: "" There is no evidence that suggests that the sugar can be questioned in terms of overweight and obesity, "says Claude Risac, director of the Center for Studies and Documentation sugar (Cedus), the armed wing of the sugar lobby. Prégaliléen a speech that is breathtaking nutritionists. "

But not all teachers, some of which use in their classrooms, documents ( Je_mange_tu_te_regales ) edited by Cedus to discuss the relationship between caries and sugar

Nevertheless sugar remains indispensable to the existence, in moderate amounts. It is also an important marker in the same way as salt, in human history. From the economic point of view, read this document statistics in the field of sugar, or geopolitical , we obviously think the slave trade, our report says much sugar in our societies. Under lobbying, we read with great interest the study of Mary Hrabanski Sugar-92-2-Hrabanski on "sugar representation in Brussels: sociohistoire practices lobbying the European institutions since the beginning of the twentieth century", which recalls that "Despite the changes in the interest intermediation system of the European Union (1992), representatives of the industry will continue to influence strategy, mainly based on privileged relationships with representatives of the Commission European. This last period underlines the importance of the address book in the political process and is also characterized by an increased use of expertise by the Commission. "

Mikaël Cabon

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