The Internet operator Free is the only answer to the state offers the call to acquire the fourth mobile license to market by the State. Several other contenders, including the Bolloré group, the cable operator Numericable, spent hand.
For Free, the stakes are high. Its initial market, the internet access, matures. The growth of madness in recent years calm. Its gross margin in this market is considerable. Second in market share, behind Orange (France Telecom), Free must find growth. This is in connection with the fiber of part of its subscribers to make them enjoy the services of broadband and internet inflate their average basket.
36.15 Gross Margin
After making a fortune in the business Minitel, Xavier Niel became the thorn in oligopolies. His next challenge will be a place on the crowded mobile phone market. Orange, SFR and Bouygues share a very lucrative market: the investment required to install networks are amortized and consumers are increasingly mobilo-dependent. Even number portability, the transition from one to the other operators, MVNOs, these virtual operators using the networks of incumbents and rising to 4% market share, or the decline in tariff intermediation, the cost that operators charge when communicating from one of their subscribers to another network, do not care beyond measure.
Bouygues, a lobbying concrete
The entrance to Free by cons yes. Because the reputation and the facts speak for the new entrant. On the internet, it is he who managed to focus the market around its base price offer 29.90 euros. Tomorrow, we can imagine that it seeks to capitalize on its reservoir internet customers for their offer quadruple-play offers: internet, fixed telephone, mobile and television. Particularly since the market is e ncore carrier and for a long time . The uses of mobile is multiplien t (smartphone, allow payment instead of the card, begin received TV channels ...)
Once it was clear that a fourth operator would enter the French market, the cartel of Three ( TSF, as they are nicknamed, Everything But Free ) tried everything to delay its application. This article from the Weekly Challenges returns to this story.
The various complaints from one or the other, especially by Bouygues also have delayed the arrival of two years. It's always taken it for. Present at Fouquet's on the night of the presidential election, Martin Bouygues has managed to take a stand Nicolas Sarkozy last September: "" I am skeptical and reserved on the choice of a fourth operator. The lowest price is not necessarily the best. You have to see the quality of the applicants. "The president said at a meeting with parliamentary majority. Which resulted in a lot of concerns here and there , so unfounded.
Ich bin tone lobbyist
For his part, Free has not been left out. It is the firm Boury and associates (who has also been the SFR and Bouygues advice on other issues) back what the task of convincing parliamentarians to play the game of the opening of the mobile market in France also strongly requested by the European Union in the name of competition. This summer the operator has to enter his board Virginie Calmels, Director of Endemol. In the city, Virginia Calmels is the companion of François-David Cravenne advisor Christian Estrosi, Minister telecom industry and more in charge of the fourth license file. CEO of Free, Maxime Lombardini has been charged with her spread the word, in good evangelist.
Although Xavier Niel do not hesitate to wet him his shirt.
In an interview with the weekly Le Poin t in September 2008, Xavier Niel promised to halve the mobile bill of French. It has long been known, promises engage only those who listen. The CEO of Illiad he keep his word? We'll know in a year.
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