The summit on climate change has just opened in Copenhagen. It carries with it many hopes. So much attention, and anxious as the situation evolves observers have renamed Hopenhagen, and Rock fans year roll Teutonic Ninahaguen.
The media coverage of the summit is undoubtedly a first success. More than 60% of the French are concerned, according to a poll published yesterday, more than American or Japanese citizens. For a few days it is true that we are witnessing tide. We have already mentioned a few weeks ago on this blog of radical ecology. This remains valid . It is on the greenwashing that we will bring our lighting.
Oh, oh, oh green giant
What is this barbarism? 's greenwashing literally means the action of green washing. It is reflected in the mo t greenwashing in our language. It is for companies to promote their actions in sustainable development in terms of storytelling, that is to say, by communicating an image of ecological society that does not necessarily correspond to the reality on the ground. One of the first was chopping Mc Donald's. Producer hamburgers published today in the press many pages of ads touting its commitment and sense of duty, you may have read in your favorite newspaper.
The pope prepared meat, disposable packaging and delivery car after a long tail, hear the drive, launched into the media battle evil delight newspapers advertisements, a little less environmentalists at heart. This is the game of the market to recover modern icons to illuminate their signs. I bet that it is not burned, as were others before her.
The guide of French lobbying Lobby Planet Paris, speaks of greenwashing in these terms: "The greenwashing, or greenwashing in French has several consequences:
- Well-intentioned consumers misled into purchases that do not reflect the environmental promise expressed in the advertisements;
- Products that offer better environmental benefits are distant and market penetration real innovation is slowed;
- It perpetuates attitudes of cynicism and doubt about environmental promises and aggravates the vast movement of French skepticism toward advertising in general;
- It weakens the important efforts of environmental awareness by organizations and governments. "
Ecology is those who talk most who have the least
The main companies to use as a communications tool greenwashing are the oil companies. A tantalizing documentary will be broadcast on France 4, Wednesday, December 9 in this regard. It analyzes how U.S. oil companies put on the brakes to avoid drastic commitments from the Obama administration.
On the occasion of the Copenhagen summit, France 4 proposes a documentary on Paul Moreira industry and petro ... (MORE INFO ABOUT TELEOBS.COM)
Moreover, alongside the Brazilian delegation to Copenhagen, the mayor of Besançon or communication agency public rumors, all who come to give me the last few hours of their environmental commitment through press releases or emails custom, lobbyists will have the most numerous legions in the Danish capital. Proof, if it were, their fears to see a new world, what some hope will emerge from this summit.
We are still far away. "The scene is worthy of a nightmare: rising temperatures, melting ice caps, rising sea levels and sinking land in low-lying islands of the Pacific small reefs off Florida. All this claim scientists (but not all) due to greenhouse gas emissions, themselves caused by the increasing use of fossil fuels. Certainly, Americans, representing 5% of the world population, but are responsible for 20% of carbon dioxide, do not take long to recognize the error of their energy waste, is not it? . Well no! The United States remains the country of 4 * 4 fuel thirsty, washing machines twice more water-intensive than their European counterparts, in short, the country where cheap energy is a right. " Funnily news item as not. It is extracted from the weekly Courrier International ... on October 16, 2007, just before the Kyoto summit. Twelve years apart, and The Economist, whose article is based, would not withdraw a single point today. The slope is rough, and the road is still long.
Bonus gift. Die for his car