Lobbying is a trade. And like all businesses, it has its own jargon describing his techniques, his way of being. Examples are often related to communication techniques as perception management . It can be found in some guide LobbyPlanet Brussels citing some of the techniques that are the subject of specific training, especially during sessions led by Chrissie Kimmons, an experienced lobbyist.
- The Trojan. Inspired by the legend of the battle between the Greeks and Trojans, the Trojan horse technique involves some form of infiltration. It applies particularly on the Internet. This technique is intended to inform influential Internet. In doing so, it may lead them to position themselves on the theme put forward by the influencer. This can also take the form of a structure set up in the "target" to be informed on the laws of the opponent. Thus, AmCham EU, the American Chamber of Commerce in Brussels , is suspected of acts as a Trojan horse in the EU to defend American interests of the State or its companies.
2. gunship. Technique radical whose average is the threat of economic dislocation, directly or indirectly, if the legislation in place, or planned, is not questioned. In recent years in France, outsourcing threats were legion. And while our country is one of those who benefit most from foreign investment. This is what is happening now in France about the carbon tax about industrialists.
3 Gunship. Hélicopère English version of the battle.
4 Good cop -. A Bad cop how American police series, an interest group advocates an extreme position stubbornly unacceptable. While his position is considered too obtue, another interest group related takes a more acceptable position q ui, by contrast, appears to be more moderate. The question is: who does Starsky, Hutch makes?
5 The "Kofi Annan". Named after the former secretary general of the UN, this technique, which may take the form of Trojan horse, is to propose an agreement between two parties that satisfied no one completely but allows find a solution to the crisis. It implies a relationship of equal forces.
6.-third. During a strong disagreement, a third organization comes to the rescue of the negotiations to allow a consensus in this threesome. These outside organizations may be false nose of interest groups. This can also be groups of interest groups, such as the European Chemical Industry Council ( CEFIC ), whose work has been very effective in hindering the REACH directive on chemicals within the Union.
(In this video, at 1'10 ", the interviewee also uses hélicopère combat)
7 The sock puppet or "Canada Dry" screens or groups. This looks like an independent organization , it takes positions as independent organizations, it reflects as an independent organization. But this is not an independent organization.
8. dentist. This technique of pulling teeth allows first solve the most pressing issue before eventually resort to more surgical strikes. In influence communication, it can be to put forward a provision viewed negatively by the public so that a bill does not succeed. Thus, when negotiating on the prevention of alcohol in France, he had been talking about banning alcohol tasting. This would have affected the wine fairs that flourished in France in recent years. Before the mobilization of the economic sector, the apprehension of the measure by the opinion and the difficulty in controlling the possible application of the provision was amended by the Department of Health itself. Consume with moderation.
9. donkey. Taking the advantages of the strategy of carrot and stick, the ass highlights the benefits to a parliamentary move in the direction of the influencer. In his other hand he holds a stick, symbol risk not to be convinced. When the negative vote of the Senate on the issue of tax exemptions for educational institutions, including Acadomia, read here, one might think, given the arguments raised by the senators, "substance if you remove the exemption for business support school, we must remove all service businesses at home. So how to choose? So it's complicated? So we do nothing. "
10. Think-tank. These focus groups flourished in the United States where they bring together thinkers from all backgrounds. Their reports, their ideas are widely used to initiate communication and debate. As one Hebrew proverb, "the answer is in the question." This technique allows you to manage, in part, the media agenda.