The Kamasutra lobbying. Look at ten modern techniques of influence

Lobbying is a trade. And like all businesses, it has its own jargon describing his techniques, his way of being. Examples are often related to communication techniques as perception management . It can be found in some guide LobbyPlanet Brussels citing some of the techniques that are the subject of specific training, especially during sessions led by Chrissie Kimmons, an experienced lobbyist.

    1. The Trojan. Inspired by the legend of the battle between the Greeks and Trojans, the Trojan horse technique involves some form of infiltration. It applies particularly on the Internet. This technique is intended to inform influential Internet. In doing so, it may lead them to position themselves on the theme put forward by the influencer. This can also take the form of a structure set up in the "target" to be informed on the laws of the opponent. Thus, AmCham EU, the American Chamber of Commerce in Brussels , is suspected of acts as a Trojan horse in the EU to defend American interests of the State or its companies.

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2. gunship. Technique radical whose average is the threat of economic dislocation, directly or indirectly, if the legislation in place, or planned, is not questioned. In recent years in France, outsourcing threats were legion. And while our country is one of those who benefit most from foreign investment. This is what is happening now in France about the carbon tax about industrialists.

3 Gunship. Hélicopère English version of the battle.

4 Good cop -. A Bad cop how American police series, an interest group advocates an extreme position stubbornly unacceptable. While his position is considered too obtue, another interest group related takes a more acceptable position q ui, by contrast, appears to be more moderate. The question is: who does Starsky, Hutch makes?

5 The "Kofi Annan". Named after the former secretary general of the UN, this technique, which may take the form of Trojan horse, is to propose an agreement between two parties that satisfied no one completely but allows find a solution to the crisis. It implies a relationship of equal forces.

6.-third. During a strong disagreement, a third organization comes to the rescue of the negotiations to allow a consensus in this threesome. These outside organizations may be false nose of interest groups. This can also be groups of interest groups, such as the European Chemical Industry Council ( CEFIC ), whose work has been very effective in hindering the REACH directive on chemicals within the Union.

0 Le Kamasutra du lobbying. Regard sur dix techniques d’influence modernes

(In this video, at 1'10 ", the interviewee also uses hélicopère combat)

7 The sock puppet or "Canada Dry" screens or groups. This looks like an independent organization , it takes positions as independent organizations, it reflects as an independent organization. But this is not an independent organization.

8. dentist. This technique of pulling teeth allows first solve the most pressing issue before eventually resort to more surgical strikes. In influence communication, it can be to put forward a provision viewed negatively by the public so that a bill does not succeed. Thus, when negotiating on the prevention of alcohol in France, he had been talking about banning alcohol tasting. This would have affected the wine fairs that flourished in France in recent years. Before the mobilization of the economic sector, the apprehension of the measure by the opinion and the difficulty in controlling the possible application of the provision was amended by the Department of Health itself. Consume with moderation.

9. donkey. Taking the advantages of the strategy of carrot and stick, the ass highlights the benefits to a parliamentary move in the direction of the influencer. In his other hand he holds a stick, symbol risk not to be convinced. When the negative vote of the Senate on the issue of tax exemptions for educational institutions, including Acadomia, read here, one might think, given the arguments raised by the senators, "substance if you remove the exemption for business support school, we must remove all service businesses at home. So how to choose? So it's complicated? So we do nothing. "

10. Think-tank. These focus groups flourished in the United States where they bring together thinkers from all backgrounds. Their reports, their ideas are widely used to initiate communication and debate. As one Hebrew proverb, "the answer is in the question." This technique allows you to manage, in part, the media agenda.

Mikaël Cabon

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  1. linotherhino said:

    Nice list but it might be more correct to credit in your article the person who "invented" a lot of this terminology (and I quote your guide himself): "Among the consultancies lobbying, we find the Kimmons & Kimmons firm headed by a former lobbyist for the pharmaceutical giant GlaxoSmithKline. During a training in lobbying in Brussels, Chrissie Kimmons presented a long list of possible lobbying strategies used by the industry in the circumstances, including: "
    render unto Caesar, etc.

  2. Anonymous said:

    That is true. I put his name in the paper, even if all of the terminology was not invented by it.

  3. Erik Wesselius said:

    The Kamasutra list of technical lobbying is a nice example of how ideas grow and morph and how it is quite difficulty for one person to claim ownership.

    Morrow, the author of this blog , got the inspiration for His ten points lobbying Kamasutra from A Shorter, 7 item list in the French translation of Corporate Europe Observatory's "lobby planet" guide to the Brussels EU quarter (first edition of the English guide : October 2004). We at Corporate Europe Observatory (CEO) got our inspiration from a workshop in 2004, Where pharma lobbyist Chrissie Kimmons presented a short catalog of technical lobbying.

    Mikael HAS Greatly Improved our list and It Would be fun to compare His ten points lobbying Kamasutra with Chrissie Kimmons original list of lobbying techniqes. Unfortunately, we do not-have her original list: if CEO HAD adapté not the original list for our planet lobby guide, the 'wider world Would Have Known never about it!

    Since the launch of the "lobby planet guide" in 2004, HAS aussi That idea taken off: there are now lobby planet guides for Berlin and Paris ; later this year, CEO Will publish a new and expanded lobby Greatly planet guide for Brussels.

    Having Farming spoof the "lobby planet" name and logo since 2004, We Were surprised to discover in 2008 That The domain HAD-been taken and WAS Farming for a website is lobbying Brussels That Is maintained by Brussels telecoms lobbyist Caroline de Cock , aussi know as linotherhino .

    For me , the main lesson of this story is That "intellectual property" is a very relative concept and questionable.

  4. said:

    The Kamasutra lobbying. Ten topic of modern influences ...

    Lobbying is a mtier. And like all mtiers, it has its own jargon that discusses his techniques, his own way DTRE. Examples are often related communication techniques as perception management. One can find some of ...

  5. This list is really interesting. The latter "typologize" more or less different lobbying strategies, too often associated with bribes.

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  9. Lobbying says:

    I never tire of reading this article, I also RT this morning (again). Congratulations for your work.

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