Lobbying is a trade. And like all businesses, it has its own jargon describing his techniques, his way of being. Examples are often related to communication techniques as the management perception . One can find some in the guide LobbyPlanet Brussels quoting some of the techniques that are the subject of specific training, especially during sessions led by Chrissie Kimmons, an experienced lobbyist.
- The Trojan horse. Inspired by the legend of the battle between the Greeks and Trojans, the Trojan horse technique involves some form of infiltration. It is valid especially on the Internet. This technique of influence is to inform internet users. In doing so it may cause them to position themselves on the theme highlighted by the influencer. This can also take the form of a structure in place at the "target" in order to be informed about the laws of the opponent. Thus, the AmCham EU, the American Chamber of Commerce in Brussels , is suspected of acts as a Trojan horse within the European Union to defend American interests of the State or its enterprises.
2. The gunship. Technical radical whose average is the threat of economic dislocation, directly or indirectly, if the legislation in place, or planned, is not questioned. In recent years in France, outsourcing threats were legion. And while our country is one of those who benefit most from foreign investment. This is what is happening in France now about the carbon tax with regard to industrial.
3. Gunship. English version of the combat hélicopère.
4. Good cop. - Bad cop In the manner of the American crime series, an interest group stubbornly defends extreme unacceptable position. While his position is considered too obtue, another interest group related takes a more acceptable position q ui, in contrast, seems more moderate. The question is: which Starsky, Hutch makes?
5. The "Kofi Annan". Named after the former UN secretary general, this technique, which may take the form of the Trojan Horse, is to propose an agreement between two parties that satisfies no one completely but lets find a solution to the crisis. It implies a ratio equal forces.
6. The third parties. In a profound disagreement, a third organization comes to the rescue of the negotiations to enable consensus in this threesome. These external organizations may be false nose interest groups. This can also be groups of interest groups, such as the European Chemical Industry Council ( CEFIC ), whose work has been very effective in impeding the REACH directive on chemicals within the EU.
(In this video, at 1'10 ", the interviewee also uses the combat hélicopère)
7. false nose or the "Canada Dry" screens or groups. This looks like an independent organization , it takes positions as independent organizations, it reflects as an independent organization. But this is not an independent organization.
8. dentist. This tooth puller technique can first solve the most pressing issue before eventually resort to more surgical strikes. Communication of influence, it may be to highlight a provision judged negatively by public opinion so that a bill does not succeed. Thus, when trading on the prevention of alcohol in France, there had been talk of banning alcohol tasting. This would have involved the wine shows that flourished in France in recent years. Before the mobilization of this economic sector, the apprehension of the measure by the opinion and the difficulty in controlling the possible application of the provision was amended by the Ministry of Health itself. Consume with moderation.
9. ass. Taking advantage of the strategy of carrot and stick, the donkey highlights the benefits of a parliamentary move in the direction of the influencer. In his other hand he holds a stick, symbol risk not to be convinced. When the negative vote of the Senate on the issue of tax exemptions for school organizations including Acadomia, read here, one might think, considering the arguments advanced by the senators, in essence, "If you remove the exemption for business support school, one has to remove all home utilities. So how to choose? So it's complicated? So we do nothing. "
10. Think-tank. These focus groups have flourished in the United States where they bring together thinkers from all horizons. Their relationships, their ideas are widely used to initiate communication and debate. As one Hebrew proverb, "the answer is in the question." This technique allows to manage, in part, the media agenda.